Smart Products in Livestock Farming-An Empirical Study on the Attitudes of German Farmers.

In recent years, the fourth industrial revolution has found its way into agriculture. Under the term smart farming, various so-called smart products are offered that may positively influence both the daily work of farmers and animal welfare. These smart products can collect data from the farm, extract important information, and in some cases even make decisions independently. Particularly in Germany, where intensive livestock farming is criticized by society, such smart products could make a significant contribution to improving animal welfare. However, an important prerequisite is the acceptance of the users, who are usually the livestock farmers themselves. So far, there is little knowledge about farmers' attitudes towards smart products in livestock production. In this study, a factor analysis and a cluster analysis are conducted to evaluate the attitudes of German livestock farmers towards smart products. Based on the analysis of an online questionnaire in which German livestock farmers (n = 422) participated, four clusters could be derived. The main distinguishing characteristics of the clusters are the influence of the social environment, the expected effort for implementation, the general trust in smart products, and the technology readiness of the farms. As a result, this study provides valuable insights for technology providers of smart products for livestock farming as well as for policy makers.

Understanding German Pig Farmers' Intentions to Design and Construct Pig Housing for the Improvement of Animal Welfare.

Improving farm animal welfare requires modifications to the behavior of many stakeholders. Investments in more animal-friendly barns to improve animal welfare have already been made by some farmers. However, more farmers must be persuaded to modernize their barns. The marketing of animal-friendly products is the responsibility of retailers, and consumers have to purchase these products. Currently, little is known about what (and how) underlying psychological factors influence a farmer's intention to construct pig housing to improve farm animal welfare. Pig farmers in Germany were questioned via an online questionnaire in May 2020 (n = 424). Based on the Theory of Planned Behavior (TPB), partial least squares path modeling was used. The constructs: attitude, subjective norm, direct and indirect experience associated with the construction of pig housing substantially influenced the farmers' behaviors. As expected, the impact of perceived behavioral control on intention was negative but was also very low and only slightly significant. Contrary to expectations, the perceived behavioral control had no significant influence on farmers' behaviors. Pig farmers who have already rebuilt their pigs' housing should be motivated to share their experiences to influence their colleagues' intentions to construct. Our results will encourage policy makers to consider the important role of the different psychological and intrinsic factors influencing pig farmers. Thus, the sustainability of pig farming can be improved by giving politicians a better understanding of farmers´ behaviors.

Fattening Pig Farmers' Intention to Participate in Animal Welfare Programs.

Farmers are considered a highly important stakeholder group for the successful implementation of higher farm animal welfare (FAW) standards, but so far little is known about their attitudes and the determinants of their participation in programs that request higher FAW standards. To close this research gap, fattening pig farmers in Germany were questioned via a large-scale online survey in 2018 (n = 239). Based on the Unified Theory of Acceptance and Use of Technology, a partial least squares path modeling (PLS) was run. Results show that the expected performance as well as the expected costs associated with the Initiative Animal Welfare (IAW) substantially influence fattening pig farmers' behavioral intention to participate in the IAW. Furthermore, the decision is influenced by social determinants and facilitating conditions such as deadweight effects. Farmers' hedonic motivation, fair remuneration and previous experiences with the establishment of higher FAW standards can influence their intention to take part in the IAW. In addition, farmers' trust in the program is a major determinant. There are also moderating variables such as age and work experience that influence farmers' intention to take part in the IAW. Our results have important managerial implications for the IAW and can help to design further tailor-made animal welfare programs (AWPs) that fulfill the requirements of both fattening pig farmers and the broader public not only in Germany but the European Union.

Citizens' understanding of welfare of animals on the farm: An empirical study.

Many people believe that welfare standards for nonhuman animals on farms need to be improved. However, the definition of farm animal welfare (FAW) remains unclear, as different disciplines have developed competing understandings of FAW. Some studies have investigated citizens' understanding of FAW through quantitative surveys. This study combined both closed-ended and open-ended questions and compared the findings from the different types of questions. For the open-ended question, respondents mostly named criteria in the categories of "housing system" and "management practice"; however, for the closed-ended question, the category "animal health" was most important. These findings suggest that not only whom you ask determines what comprises animal welfare, but how you ask. These findings should be considered when developing new animal welfare programs to increase the likelihood that the new programs will be accepted by the broader public and meet its expectations. In particular, improvements concerning animal health need to be publicized and clearly communicated to citizens, as health-related aspects are important to many people even though those aspects may not be the first thing they mentioned when asked.

[The attitude of German veterinarians towards farm animal welfare: results of a cluster analysis]. / Die Einstellung deutscherTierärzte zu Tierwohl in der Nutztierhaltung: Ergebnisse einer Clusteranalyse.

In recent years the issue of animal welfare in intensive livestock production systems has been subjected to increasing criticism from the broad public. Some groups in society ask for higher animal welfare standards and there is an increas- ing number of consumers who prefer meat from more animal friendly husbandry systems. An intense social debate on animal welfare has flared up in the recent past. Veterinarians are considered as experts for the assessment of animal welfare. Nevertheless they are rarely consulted in the current debate. Therefore, only little is known about their attitude towards animal welfare in livestock farming. Even for Germany, there is so far no comprehensive analysis about their atti- tudes towards animal welfare and animal welfare programs. In the present study, 433 veterinarians were questioned via an online survey. The results show that veterinarians have a very differentiated perception of the issue animal welfare. Four groups (clusters) which have different attitudes towards livestock farming, voluntary animal welfare programs, farm size and the effects of national animal welfare standards were identified.