1.
J Nurs Adm
; 17(11): 29-33, 1987 Nov.
Artigo
em Inglês
| MEDLINE
| ID: mdl-3668673
RESUMO
Survival in today's cost-conscious, competitive health care scene depends on strategic business skills, marketing, and product line management. As a major contributor to the delivery of health care, nursing practice must now include an orientation toward business with definable products. The authors discuss their success in developing a product line that results in professional growth, improved nurse recruitment and retention, and a greater competitive edge in the health care arena.