Relationships between subjective experience, electroencephalogram, and heart rate variability during a series of cosmetic behavior.

Introduction: Cosmetic behavior is an important daily activity, especially for women, because it increases visual attractiveness, self-confidence, and positive emotions. However, it is unknown whether a relationship exists between physiological measures and subjective experiences during the series of cosmetic behaviors. Methods: Electroencephalograms (EEG) and electrocardiograms (ECG) from thirty female participants who were asked to look in a mirror after applying skincare, as well as base, eye, cheek, and lip makeup were recorded. The price range of cosmetic products was also considered. Subjective evaluations of the skin surface, emotions, and self-confidence were equally measured after looking in the mirror at each step of the cosmetic behavior. Linear mixed models were fitted to examine whether the subjective experience could be explained by the variety of cosmetic products and/or physiological responses. Results: The subjective evaluation was summarized into the following three factors using a factor analysis: self-confidence, hedonic perception, and negative emotion. Each theta-band (4-6 Hz) power, alpha-band (8-13 Hz) power of the EEG, and heart rate variability measures were subjected to a principal component analysis separately. The linear mixed models indicated that the variation in the self-confidence score and the negative emotion score was explained only by the steps of cosmetic behaviors, that is, self-confidence increased while negative emotions decreased as the steps of cosmetic behaviors proceeded. On the other hand, the hedonic perception score was explained by the interaction of the steps of cosmetic behaviors and price, indicating that positive tactile perception and positive emotion were higher when luxury cosmetic products were applied than when affordable products were applied. Furthermore, the model indicated that the hedonic perception score was positively associated with the alpha-band power over occipital sites whereas sympathetic nervous system activity was negatively associated with the alpha-band power over lateral central sites. Discussion: These results suggest that positive perceptual and emotional experiences are associated with greater attention to somatosensory information than to visual information and sympathetic autonomic nervous system activities. The current results also emphasize the possibility of using physiological measurements as objective measures of cosmetic behavior.

Perception of temporal duration affected by automatic and controlled movements.

Sensorimotor contingency is one of the main factors to warp time perception. Voluntary actions such as saccades and hand movements affect the subjective perception of temporal duration. Although the perceived timings of action and stimulus are affected by whether an action was automatic or controlled, its effect on the subjective perception of duration has not been studied except in the case of saccade (chronostasis), which has been shown to be unaffected by the context of action initiation. Here we investigate the effect of the context of action initiation on duration estimation in the case of finger movement. The reproduced intervals were shorter when actions were initiated by automatic manner, compared to self-timed or cognitively controlled actions. The results are compatible with an internal clock model employing variable latencies for switch closure after action.

Egocentric mental transformation of self: effects of spatial relationship in mirror-image and anatomic imitations.

Assessing the mental state of others by considering their perspective plays an important part in social communication. Imitation based on visual information represents a typical case of the translation of sensory input into action. Although humans are often successful in imitating complex actions, the mechanisms that underlie successful imitation are poorly understood. In earlier findings, it has been suggested that understanding others' minds through imitation is realized in the course of the comparison between the representations of the self and others, involving a transformation of the egocentric perspective to the allocentric one. There are two possible strategies of transformation between the representation of the self and others. One possible scenario is that the imitator perceives and imitates others as if looking in a mirror (mirror-image imitation, where, for example, the demonstrator's right hand corresponds to the imitator's left hand). Alternatively, the imitator might estimate the demonstrator's action using the anatomically congruent limb (anatomic imitation, where, for example, the demonstrator's right hand corresponds to the imitator's right hand). Here, we conducted a series of experiments in which the subjects imitated simple hand actions such as pushing a button presented from several different spatial orientations rotated at various angles. We observed that the imitators changed their strategy of imitation (mirror-image or anatomic imitation) depending on the nature of spatial configurations. Behavioral data from this study support the hypothesis that mirror-image and anatomic imitations provide complementary systems for understanding the actions and intentions of others.