Innovative healthcare systems on their way to the market: how to cope with commercialization barriers.

Healthcare markets and healthcare systems worldwide will be undergoing tremendous changes in the upcoming 5-10 years. We will experience a paradigm shift in the personal awareness and responsibility of disease prevention and health management. Skyrocketing costs, an ageing population and a variety of technical innovations that enhance the quality of life of patients with chronic diseases or suffering from geriatric ailments will open up new horizons for a variety of partly textile based preventative, therapeutic & diagnostic systems, devices & technologies. Mainly these innovations are geared to optimize the patients comfort and concedes more freedom of mobility. However all partners in the healthcare value distribution chain need to cooperate in vue of the patients empowerment to bring innovations quicker to the market and find viable and cost efficient solutions.

New solutions for personalised health management: citizens' needs, healthcare changes, and market perspectives round table debate.

The aim with the round table was to give additional inputs and views to the specific technology oriented presentations focusing on issues dealing with the need, patients' view, the use and the business opportunities relating to wearable eHealth systems for personalised health management. Wearable eHealth systems for personalised health management are targeting citizens, patients at health risks and patients enrolled in open care or home care for monitoring, treatment or follow up. The developments so far show promises for these group categories, and in addition, could support developments in health care organisations and systems. However, the ethical issues and data privacy nature have to be seriously taken into account. The market is not yet developed, and this is the situation both in Europe and in the US. To be able to give the customers solid product information a standardised test bed for new equipment and services might speed up the market development. In the round table discussion it was highlighted that one has to differ between needs and demands. Needs are related to the prevalence of the diseases, the health risks, etc. Demands are more related to market developments and customers' willingness to pay for the new products and services. Further, technical interoperability was seen as a fundamental prerequisite for market acceptance. As wearable eHealth systems for personalised health management differ completely from traditional way of deliver healthcare, new reimbursement systems have to be developed and implemented.