Stereotyping of older adults: the role of target facial cues and perceiver characteristics.

This 2-part study used photograph-age and photograph-stereotype sorting tasks to examine the role of target facial cues in stereotyping of older persons. As predicted, young, middle-aged, and older participants associated photographs of those who looked older and those with a neutral facial expression with fewer positive stereotypes than other photographs. Participants also selected fewer positive stereotypes for photographs of women than of men, except when the photographs showed old-old (80 years and over) men. Participant age affected stereotyping only of the photographs of old-old persons, with older participants selecting fewer positive stereotypes for those photographs than middle-aged and young participants. These results establish the importance of facial cues in the age stereotyping process and suggest age boundaries for positive stereotypes of men and women.

Stereotypes of the elderly held by young, middle-aged, and elderly adults.

This two-part study extended the research on multiple stereotypes of elderly adults by examining the perceptions of young, middle-aged, and elderly adults. First, one set of participants engaged in a trait generation task which yielded a trait list for use in the second part of the study. Second, other participants sorted the set of traits into groups representing different types of elderly individuals. Trait groupings were analyzed with hierarchical cluster analysis. Results supported the hypothesis that older adults have more complex representations of aging than do middle-aged and young ones, and that middle-aged adults have more complex representations than do young ones. For example, middle-aged and elderly adults reported more stereotypes of the elderly than did young adults, and elderly adults reported more stereotypes than did middle-aged adults. Results also showed, as expected, that these differences in complexity exist against a background of general agreement about the nature of aging: Trait lists produced by those in the three age groups were significantly correlated, and the stereotype sets of the three age groups included seven shared stereotypes. Results are interpreted in terms of their support for two alternative explanations of the complexity differences: ingroup/outgroup and developmental.

Physiognomic cues to age and the activation of stereotypes of the elderly in interaction.

This article reports the results of a study on the relationship between physiognomic cues to age and the activation of positive versus negative stereotypes of elderly individuals in interaction. Predictions were based upon a model of the role of elderly stereotypes in interaction. One group of undergraduates sorted photographs of elderly adults into four age categories, fifty-five to sixty-four, sixty-five to seventy-four, seventy-five and older, and other. Those photographs that were placed in the same age category by two-thirds or more of the students were used as a pool for the second phase of the study. This process produced a set of twenty-four photographs, eight (4 male and 4 female) from each of the three elderly age groups. A second group of students paired these photographs with sets of traits describing ten stereotypes of elderly persons, some positive and some negative. Results indicated that, as predicted by the stereotype-communication model, participants associated the positive stereotypes of elderly individuals with young-old physiognomic characteristics, whereas they associated the negative ones with old-old physiognomy. The results also suggested that gender may be a component of some stereotypes, and that some physiognomic characteristics may be considered prototypical of particular stereotypes. These results illustrate the importance of passive nonverbal elements of the communication situation in the activation of stereotypes of elderly individuals in interaction.

Age and typicality judgments of stereotypes of the elderly: perceptions of elderly vs. young adults.

Healthy community-dwelling elderly individuals assessed the typicality and approximate age of individuals representing ten stereotypes of elderly people identified in prior research with young adults. Results showed that, as predicted, the elderly adults saw the stereotypes as less typical of elderly individuals than did the young adults, although both groups agreed on which stereotypes were most typical of the general elderly population. Analysis of age judgments revealed that the elderly respondents, in comparison to the young adults, were more likely to use the old-old age ranges to describe the stereotypes, and much less likely to associate the positive stereotypes with the young-old age ranges. Both elderly and young adults tended to associate negative stereotypes with the older elderly age ranges.

Multiple stereotypes of elderly and young adults: a comparison of structure and evaluations.

Following Schmidt and Boland's (1986) method, college student informants sorted a trait set into 1 or more groups with reference to elderly or young adults. Analysis of these data confirmed the existence of multiple stereotypes of both age groups but showed little similarity between stereotypes of the elderly and the young. Other informants made attitude, age, and typicality judgements of persons representing either the elderly or young adult stereotypes. Results showed that attitudes varied with the stereotype activated and were similar for analogous elderly and young adult stereotypes. Results also suggested that young adults do not view negative stereotypes as more typical of the elderly than positive ones; however, they believe the negative stereotypes are more characteristic of the old-old than are the positive and see positive stereotypes as more typical of young adults than negative ones.