Happiness Maximization Is a WEIRD Way of Living.

Psychological science tends to treat subjective well-being and happiness synonymously. We start from the assumption that subjective well-being is more than being happy to ask the fundamental question: What is the ideal level of happiness? From a cross-cultural perspective, we propose that the idealization of attaining maximum levels of happiness may be especially characteristic of Western, educated, industrial, rich, and democratic (WEIRD) societies but less so for others. Searching for an explanation for why "happiness maximization" might have emerged in these societies, we turn to studies linking cultures to their eco-environmental habitat. We discuss the premise that WEIRD cultures emerged in an exceptionally benign ecological habitat (i.e., faced relatively light existential pressures compared with other regions). We review the influence of the Gulf Stream on the Northwestern European climate as a source of these comparatively benign geographical conditions. We propose that the ecological conditions in which WEIRD societies emerged afforded them a basis to endorse happiness as a value and to idealize attaining its maximum level. To provide a nomological network for happiness maximization, we also studied some of its potential side effects, namely alcohol and drug consumption and abuse and the prevalence of mania. To evaluate our hypothesis, we reanalyze data from two large-scale studies on ideal levels of personal life satisfaction-the most common operationalization of happiness in psychology-involving respondents from 61 countries. We conclude that societies whose members seek to maximize happiness tend to be characterized as WEIRD, and generalizing this across societies can prove problematic if adopted at the ideological and policy level.

Catching up with wonderful women: The women-are-wonderful effect is smaller in more gender egalitarian societies.

Inequalities between men and women are common and well-documented. Objective indexes show that men are better positioned than women in societal hierarchies-there is no single country in the world without a gender gap. In contrast, researchers have found that the women-are-wonderful effect-that women are evaluated more positively than men overall-is also common. Cross-cultural studies on gender equality reveal that the more gender egalitarian the society is, the less prevalent explicit gender stereotypes are. Yet, because self-reported gender stereotypes may differ from implicit attitudes towards each gender, we reanalysed data collected across 44 cultures, and (a) confirmed that societal gender egalitarianism reduces the women-are-wonderful effect when it is measured more implicitly (i.e. rating the personality of men and women presented in images) and (b) documented that the social perception of men benefits more from gender egalitarianism than that of women.

Be Careful Where You Smile: Culture Shapes Judgments of Intelligence and Honesty of Smiling Individuals.

Smiling individuals are usually perceived more favorably than non-smiling ones-they are judged as happier, more attractive, competent, and friendly. These seemingly clear and obvious consequences of smiling are assumed to be culturally universal, however most of the psychological research is carried out in WEIRD societies (Western, Educated, Industrialized, Rich, and Democratic) and the influence of culture on social perception of nonverbal behavior is still understudied. Here we show that a smiling individual may be judged as less intelligent than the same non-smiling individual in cultures low on the GLOBE's uncertainty avoidance dimension. Furthermore, we show that corruption at the societal level may undermine the prosocial perception of smiling-in societies with high corruption indicators, trust toward smiling individuals is reduced. This research fosters understanding of the cultural framework surrounding nonverbal communication processes and reveals that in some cultures smiling may lead to negative attributions.

Brain Fag Syndrome (BFS), Sleep, And Beliefs About Sleep Among Secondary School Students In Nigeria

Objective: Brain Fag, a culture bound syndrome which manifests especially among students in Africa was investigated in relation to sleep and beliefs about sleep in a sample of Nigerian secondary school students. Methods: A sample of 500 secondary school students were drawn from six secondary schools in Ile-Ife, Osun State, Nigeria. The Brain Fag Syndrome Scale, Beliefs and Attitude about sleep Questionnaire, and selected items of Pittsburgh Sleep Index were administered on the participants. Results: Students with Brain Fag Syndrome (BFS) slept an average of 5.8 hrs (S.D = 1.1) while those without BFS slept an average of 5.9 hrs (S.D = 1.1). One hundred and eighty two (37.3%) BFS students slept above 6 hrs a day compared with 32 (62.7%) of non BFS students (t = -2.667; df = 49; p = 0.657). Students with BFS (44.3%) slept early while 33.8% of students without BFS slept early (X2 = 7.324, df = 3, p = 0.007). Early insomnia was experienced by 57% of BFS cases while 55% of non BFS cases experienced early insomnia (X2 = 2.019; df = 1; p = 0.155). Conclusion: BFS students in Nigeria to adjust their sleep patterns and habits in order to forestall clinically significant psychological breakdown and impairment in cognitive functioning.