Nature is resource, playground, and gift: What artificial intelligence reveals about human-Nature relationships.

This paper demonstrates how artificial-intelligence language analysis can inform understanding of human-nature relationships and other social phenomena. We demonstrate three techniques by investigating relationships within the popular word2vec word embedding, which is trained on a sample from over 50,000 worldwide news sources. Our first technique investigates what theory-generated analogies are most similar to nature:people. The resource:user analogy is most similar, followed by the playground:child and gift:receiver analogies. Our second technique explores whether nature-related words are affiliated with words that denote race, class, or gender. Nature words tend slightly toward associations with femininity and wealth. Our third technique demonstrates how the relationship between nature and wellbeing compares to other concepts' relationships to wellbeing-e.g., spirituality-wellbeing, social relations-wellbeing. Nature is more semantically connected to wellbeing than money, social relations, and multiple other wellbeing correlates. Findings are consistent with previous social science and humanities research on human-nature relationships, but do not duplicate them exactly; our results thus offer insight into dominant trends and prevalence of associations. Our analysis also offers a model for using word embeddings to investigate a wide variety of topics.

What's in Your Body of Water? A Pilot Study Using Metaphoric Framing to Reduce the Psychological Distance in Pharmaceutical Pollution Risk Communication.

Aquatic pharmaceutical pollution poses ecotoxicological risks to the environment and human health. Consumer pharmaceutical use and disposal behaviors represent a significant source of pharmaceutical compounds in surface waters, and communication strategies are needed to promote pro-environmental behaviors to reduce pharmaceutical pollution. Designing effective risk communication campaigns requires an understanding of public perceptions of aquatic pharmaceutical pollution. The purpose of this mixed-methods pilot study was to test the efficacy of using theories from cognitive linguistics and psychology (conceptual metaphor theory and construal level theory of psychological distance, respectively) in using metaphors in pharmaceutical pollution risk communication. Our methods included a randomized cross-over design in which a convenience sample of university students (n = 20) viewed visual representations of pharmaceutical pollution risks (metaphor based and non-metaphor). We used cognitive interviewing methods to assess metaphor use on participants understanding of pharmaceutical pollution risk, concern about this risk, and willingness to act. Results indicate that participants preferred the metaphorically-framed visual, and that the use of metaphor significantly reduced participants' perceived social and geographic distance of pharmaceutical pollution risk, suggesting a relationship between metaphoric framing and psychological distance warranting additional research. Theoretical and practical implications of metaphor use in risk communications are discussed.