Are Protected Areas undervalued? An asset-based analysis of Brazilian Protected Area Management Plans.

When effectively managed, Protected Areas (PAs) are capable of generating multiple forms of value, both tangible and intangible, for individuals and institutions. However, the value-generating potential of many PAs may be going unrecognized and underutilized due to a limited view of management objectives as codified within the parks' Management Plan. Here, we test the hypothesis that PAs are undervalued by evaluating the degree to which Management Plans from four different Brazilian designations (National Parks, Ecological Stations, Environmental Protected Areas and National Forests) recognize different categories of nature-related assets (entities, attributes and relationships that can be protected, managed and/or invested in to generate forms of value). Based on a recently proposed PA Asset Framework, we identify what assets are mentioned by Management Plans and what assets are under-represented. Our results indicate that Human and Cultural assets are the least represented of the major asset classes (Biophysical, Human, Infrastructural, Institutional and Cultural) and that many asset sub-categories that should reasonably be expected to be present in Management Plans are frequently not mentioned. Assets that are not being considered in Management Plans are, by extension, less likely to be managed and/or invested in. Given the strong similarities between PA Management Plans in different countries, these results probably reflect a general trend. A simple way to ensure that PAs maximize the value generating potential (within the context of their designation) would be to survey their assets and generate a 'PA Asset Management and Investment Plan' to supplement and support existing planning documentation.

Developing publicly acceptable tree health policy: public perceptions of tree-breeding solutions to ash dieback among interested publics in the UK.

The UK needs to develop effective policy responses to the spread of tree pathogens and pests. This has been given the political urgency following the media and other commentary associated with the arrival of a disease that causes 'dieback' of European Ash (Fraxinus excelsior) - a tree species with deep cultural associations. In 2014 the UK government published a plant biosecurity strategy and linked to this invested in research to inform policy. This paper reports the findings of a survey of informed UK publics on the acceptability of various potential strategies to deal with ash dieback, including "no action". During the summer of 2015, we conducted a face-to-face survey of 1152 respondents attending three major countryside events that attract distinct publics interested in the countryside: landowners & land managers; naturalists and gardeners. We found that UK publics who are likely to engage discursively and politically (through letter writing, petitions etc.) with the issue of ash dieback a) care about the issue, b) want an active response, c) do not really distinguish between ash trees in forestry or ecological settings, and d) prefer traditional breeding solutions. Further that e) younger people and gardeners are open to GM breeding techniques, but f) the more policy-empowered naturalists are more likely to be anti-GM. We suggest that these findings provide three 'steers' for science and policy: 1) policy needs to include an active intervention component involving the breeding of disease-tolerant trees, 2) that the development of disease tolerance using GM-technologies could be part of a tree-breeding policy, and 3) there is a need for an active dialogue with publics to manage expectations on the extent to which science and policy can control tree disease or, put another way, to build acceptability for the prospect that tree diseases may have to run their course.

Familiarity breeds content: assessing bird species popularity with culturomics.

Understanding public perceptions of biodiversity is essential to ensure continued support for conservation efforts. Despite this, insights remain scarce at broader spatial scales, mostly due to a lack of adequate methods for their assessment. The emergence of new technologies with global reach and high levels of participation provide exciting new opportunities to study the public visibility of biodiversity and the factors that drive it. Here, we use a measure of internet saliency to assess the national and international visibility of species within four taxa of Brazilian birds (toucans, hummingbirds, parrots and woodpeckers), and evaluate how much of this visibility can be explained by factors associated with familiarity, aesthetic appeal and conservation interest. Our results strongly indicate that familiarity (human population within the range of a species) is the most important factor driving internet saliency within Brazil, while aesthetic appeal (body size) best explains variation in international saliency. Endemism and conservation status of a species had small, but often negative, effects on either metric of internet saliency. While further studies are needed to evaluate the relationship between internet content and the cultural visibility of different species, our results strongly indicate that internet saliency can be considered as a broad proxy of cultural interest.