Why human olfaction should not be modeled on theories and tasks of vision.

In this paper we analyze some key concepts and problems in olfaction and argue that many concepts borrowed from vision are not helpful in elucidating the functions of human olfaction. This is illustrated with several examples. Olfaction is rarely in the focus of human attention. Olfaction is, compared to vision, a 'hidden sense', but still guides many important behaviors by way of unattended unconscious olfactory perception and implicit memory. Not all olfactory processing, however, is of an unconscious nature. Flavors, and the pleasures gained from them, are most often consciously perceived. These are experiences mostly determined by olfaction, taste, touch and chemesthesis. Our analyses lead us to conclude that olfaction should not be modeled on vision, neither conceptually nor with respect to the problems solved by the two senses. A critical examination of the ecological and physical constraints of olfaction and the other senses should be given priority. Such analyses will further our understanding of which problems are solved by the different senses and how they collaborate to guide us through the world.

Novelty Detection in Memory for Common and Uncommon Odors over Short Delays.

Odor memory is commonly believed to be very strong and long-lasting. The present study examined factors that impact odor recognition memory over short delay intervals (immediately or 30 s after target presentation) with emphasis on memory task (forced-choice vs "monadic"/single stimulus yes/no), odor category, and target/foil relationship. We explored trial-by-trial confidence as well as the effect of target familiarity, pleasantness, and intensity ratings, and odor nameability on memory for odors. Overall odor recognition memory in terms of proportion correct and sensitivity measures did not decline significantly during the 30-s delay interval in either task. However, hit rates were lower at 30 s and correct rejection rates for common odors remained consistently high. Recognition memory was better on trials in which the odor pairs were highly dissimilar, as well as on trials in which the target was an uncommon odor, particularly if it could be named. Familiarity, pleasantness, and intensity had no systematic effect on recognition memory. Whereas the results provide evidence of a fading memory trace, indicated by the decreased hit rates after a 30-s delay, the constant rates of correct rejections and high confidence ratings on those trials, even after delay, suggests that novelty detection (i.e., recognition that an odor is not one that has been encountered previously in that context) may play an important role in the memory for odors over short delays. Whether there is a separate short-term odor memory store is also addressed.

A "Misfit" Theory of Spontaneous Conscious Odor Perception (MITSCOP): reflections on the role and function of odor memory in everyday life.

Our senses have developed as an answer to the world we live in (Gibson, 1966) and so have the forms of memory that accompany them. All senses serve different purposes and do so in different ways. In vision, where orientation and object recognition are important, memory is strongly linked to identification. In olfaction, the guardian of vital functions such as breathing and food ingestion, perhaps the most important (and least noticed and researched) role of odor memory is to help us not to notice the well-known odors or flavors in our everyday surroundings, but to react immediately to the unexpected ones. At the same time it provides us with a feeling of safety when our expectancies are met. All this happens without any smelling intention or conscious knowledge of our expectations. Identification by odor naming is not involved in this and people are notoriously bad at it. Odors are usually best identified via the episodic memory of the situation in which they once occurred. Spontaneous conscious odor perception normally only occurs in situations where attention is demanded, either because the inhaled air or the food smell is particularly good or particularly bad and people search for its source or because people want to actively enjoy the healthiness and pleasantness of their surroundings or food. Odor memory is concerned with novelty detection rather than with recollection of odors. In this paper, these points are illustrated with experimental results and their consequences for doing ecologically valid odor memory research are drawn. Furthermore, suggestions for ecologically valid research on everyday odor memory and some illustrative examples are given.