Understanding the public, the visitors, and the participants in science communication activities.

Despite the promotion of public engagement in science, there has been little empirical research on the sociocultural and attitudinal characteristics of participants in science communication activities and the extent to which such individuals are representative of the general population. We statistically investigated the distinctiveness of visitors to a scientific research institution by contrasting samples from visitor surveys and nationally representative surveys. The visitors had more cultural capital (science and technology/art and literature) and believed more in the value of science than the general public, but there was no difference regarding assessment of the levels of national science or of the national economy. A deeper examination of the variations in the visitors' exhibit-viewing behaviors revealed that individuals with more scientific and technical cultural capital viewed more exhibits and stayed longer at the events. This trend in exhibit-viewing behaviors remained consistent among the different questionnaire items and smart-card records.

The influence of cultural capital on consumption of scientific culture: A survey of visitors to an open house event at a public scientific research institution.

Based on the concept of cultural capital, this study explores the relationship between habitual behaviors of individuals regarding their past accumulation of such capital and current responses to a scientific institute's public outreach activity. At an open house held at the Institute for Molecular Science (IMS), anonymous questionnaires were distributed among 1,350 visitors and collected from 785 of them (collection rate = 58.1%). The results, measuring the past five to six years, showed that the respondents accumulated cultural capital through participation in scientific activities as well as in activities involving art, music, and literature. Given these quantified values, correlations between citizens' levels of accumulated cultural capital and their current scientific consumption behavior were studied. A statistical analysis of the two components of cultural capital (science and technology/art and literature) showed that people's accumulated scientific capital influenced their current behavior and revealed a correlation between the two components.