RESUMO
OBJECTIVE: The aim: The research consists in the theoretical substantiation and experimental verification of the cultural and mental transformations of senior pupils under the influence of works of art, the media; highlighting the steps of forming the media literacy of pupils in the lessons of Ukrainian literature and in the after lessons in the process of independent activity of pupils to acquire their values and moral orientations. PATIENTS AND METHODS: Materials and methods: The complex of methods is used in the work: general scientific (analysis, synthesis, simile, comparison, systematization, generalization) and empirical (observations, conversations, questionnaires). RESULTS: Results: It is established, that media tools have manipulative character in the minds of teens, which is both destructive and constructive and also carry propaganda of deceptive spirituality ; education and science are the main tools to counteract speculative juggling of information. The necessity of formation of media literacy, media competence, their theoretical and methodological foundations for the protection of senior students from emotional manipulation is substantiated. The author's vision of the definitions of "manipulation" of consciousness, "media education" is presented on the basis of research of scientific sources. Significant is the proposed steps to overcome stress as a result of emotional and cognitive transformations. CONCLUSION: Conclusions: Educational activities of teachers, aimed at understanding of the media manipulation means by the pupils, the essential features of the art of words, will promote to preserve the health of pupils, serve the formation of their moral values, the formation of media literacy and media competence.
