When choice is demotivating: can one desire too much of a good thing?

Current psychological theory and research affirm the positive affective and motivational consequences of having personal choice. These findings have led to the popular notion that the more choice, the better-that the human ability to manage, and the human desire for, choice is unlimited. Findings from 3 experimental studies starkly challenge this implicit assumption that having more choices is necessarily more intrinsically motivating than having fewer. These experiments, which were conducted in both field and laboratory settings, show that people are more likely to purchase gourmet jams or chocolates or to undertake optional class essay assignments when offered a limited array of 6 choices rather than a more extensive array of 24 or 30 choices. Moreover, participants actually reported greater subsequent satisfaction with their selections and wrote better essays when their original set of options had been limited. Implications for future research are discussed.

Understanding the effects of extrinsic rewards on intrinsic motivation--uses and abuses of meta-analysis: comment on Deci, Koestner, and Ryan (1999)

Recently, 3 different meta-analytic reviews of the literature concerning the effects of extrinsic rewards on intrinsic motivation have appeared, including that by Deci, Koestner, and Ryan (1999) in this issue. Interestingly, despite their common focus, these reviews have offered dramatically opposed bottom-line conclusions about the meaning and implications of this literature. In this comment, the authors examine differences among these 3 reviews and conclude that the findings of this literature have been more accurately captured by the reviews of Deci et al. and Tang and Hall (1995) than by that of Cameron and Pierce (1994). More broadly, the authors also suggest that there may be significant short- and long-term costs to the unthinking or automatic use of meta-analysis with theoretically derived, procedurally diverse, and empirically complex literatures like that concerning extrinsic rewards and intrinsic motivation.

Rethinking the value of choice: a cultural perspective on intrinsic motivation.

Conventional wisdom and decades of psychological research have linked the provision of choice to increased levels of intrinsic motivation, greater persistence, better performance, and higher satisfaction. This investigation examined the relevance and limitations of these findings for cultures in which individuals possess more interdependent models of the self. In 2 studies, personal choice generally enhanced motivation more for American independent selves than for Asian interdependent selves. In addition, Anglo American children showed less intrinsic motivation when choices were made for them by others than when they made their own choices, whether the others were authority figures or peers. In contrast, Asian American children proved most intrinsically motivated when choices were made for them by trusted authority figures or peers. Theoretical and practical implications of these findings are discussed.

Cognitive dissonance reduction as constraint satisfaction.

A constraint satisfaction neural network model (the consonance model) simulated data from the two major cognitive dissonance paradigms of insufficient justification and free choice. In several cases, the model fit the human data better than did cognitive dissonance theory. Superior fits were due to the inclusion of constraints that were not part of dissonance theory and to the increased precision inherent to this computational approach. Predictions generated by the model for a free choice between undesirable alternatives were confirmed in a new psychological experiment. The success of the consonance model underscores important, unforeseen similarities between what had been formerly regarded as the rather exotic process of dissonance reduction and a variety of other, more mundane psychological processes. Many of these processes can be understood as the progressive application of constraints supplied by beliefs and attitudes.

Effects of fantasy contexts on children's learning and motivation: making learning more fun.

Two studies examined the effects of embedding instructional materials in relevant fantasy contexts on children's motivation and learning. In Study 1, Ss showed marked preferences for computer-based educational programs that involved fantasy elements. In Study 2, Ss worked with these programs for 5 hr. One program presented purely abstract problems. Others presented identical problems within fantasy contexts. Some Ss chose among 3 fantasies; others were assigned identical fantasies. Tests on the material occurred before, immediately after, and 2 weeks after the experimental sessions. Ss showed significantly greater learning and transfer in the fantasy than in the no-fantasy conditions. Having a choice of fantasies made no difference. Motivational and individualization strategies for enhancing interest and promoting learning are discussed.

Effects of structured cooperative contact on changing negative attitudes toward stigmatized social groups.

The contact hypothesis predicts that cooperative interaction with members of a disliked group results in increased liking for those members and generalizes to more positive attitudes toward the group. The authors sought to provide evidence consistent with the hypothesis that contact affects attitude in part by eliciting a more positive portrait of the typical group member. Undergraduates participated in a 1-hr dyadic learning session (scripted cooperative learning, jigsaw cooperative learning, or individual study) with a confederate portrayed as a former mental patient. Students initially expected the confederate to display traits similar to those of a typical former mental patient. After the sessions, initially prejudiced students in the 2 cooperative conditions described the typical mental patient more positively and adopted more positive attitudes and wider latitudes of acceptance toward the group. Connections between intergroup attitudes and impression formation are discussed.

Children and computers. Approaching the twenty-first century.

The "effects" that various forms of "computer" use are likely to have on different children's learning, motivation, and social behavior have been a source of heated debate and continuing controversy. In this article, various aspects of this controversy are characterized, and sources of disagreement concerning educational computing are examined. Difficulties in the current state of empirical research in this area are then considered, and recommendations regarding directions for future research are proposed.

Persistence of inaccurate beliefs about the self: perseverance effects in the classroom.

The perseverance of erroneous self-assessments was examined among high school students. Subjects were first exposed to either highly effective or thoroughly useless filmed instruction, leading, respectively, to their consequent success or failure. No-discounting subjects received no assistance in recognizing the relative superiority or inferiority of their instruction. Discounting subjects, by contrast, were subsequently shown the opposite instructional film, highlighting the obvious differences in instructional quality. Subsequent measures revealed that all subjects recognized the effectiveness or ineffectiveness of their instruction, although this contrast was clearer for discounting subjects. Nevertheless, both discounting and no-discounting subjects continued to draw unwarranted inferences--in line with their initial outcomes--about their personal capacities, immediately afterward. Dissociated and disguised measures of academic preferences and perceptions completed weeks later produced even more dramatic results: The continuing impact of initial outcomes was generally greater for discounting than no-discounting subjects.

The hostile media phenomenon: biased perception and perceptions of media bias in coverage of the Beirut massacre.

After viewing identical samples of major network television coverage of the Beirut massacre, both pro-Israeli and pro-Arab partisans rated these programs, and those responsible for them, as being biased against their side. This hostile media phenomenon appears to involve the operation of two separate mechanisms. First, partisans evaluated the fairness of the media's sample of facts and arguments differently: in light of their own divergent views about the objective merits of each side's case and their corresponding views about the nature of unbiased coverage. Second, partisans reported different perceptions and recollections about the program content itself; that is, each group reported more negative references to their side than positive ones, and each predicted that the coverage would sway nonpartisans in a hostile direction. Within both partisan groups, furthermore, greater knowledge of the crisis was associated with stronger perceptions of media bias. Charges of media bias, we concluded, may reflect more than self-serving attempts to secure preferential treatment. They may result from the operation of basic cognitive and perceptual mechanisms, mechanisms that should prove relevant to perceptions of fairness or objectivity in a wide range of mediation and negotiation contexts.

Considering the opposite: a corrective strategy for social judgment.

It is proposed that several biases in social judgment result from a failure--first noted by Francis Bacon--to consider possibilities at odds with beliefs and perceptions of the moment. Individuals who are induced to consider the opposite, therefore, should display less bias in social judgment. In two separate but conceptually parallel experiments, this reasoning was applied to two domains--biased assimilation of new evidence on social issues and biased hypothesis testing of personality impressions. Subjects were induced to consider the opposite in two ways: through explicit instructions to do so and through stimulus materials that made opposite possibilities more salient. In both experiments the induction of a consider-the-opposite strategy had greater corrective effect than more demand-laden alternative instructions to be as fair and unbiased as possible. The results are viewed as consistent with previous research on perseverance, hindsight, and logical problem solving, and are thought to suggest an effective method of retraining social judgment.

Attitude prototypes as determinants of attitude-behavior consistency.

This article addresses the questions of when we can predict from an individual's attitude toward a social group to the individual's behavior toward a specific member of that group. One possibility is that individuals determine their attitudes toward a social group by assessing their reactions to an imagined group representative who embodies the defining or central group characteristics--the prototypical group member. When they encounter a specific group member whose characteristics match well those of the "attitude prototype", individuals display attitude-behavior consistency; when the match is poor, they display attitude-behavior inconsistency. This proposition was tested in two experiments, and in each the attitude-behavior relationship was greater in relation to prototypical than to unprototypical group members. In addition, knowledge of an unprototypical group member had little or no effect on attitude prototypes. Rather, the unprototypical group member was dismissed as atypical, leaving the prototype intact to influence future social behavior. The implications for attitude change, and possible applications to more abstract attitudes, are discussed.

Perseverance in self-perception and social perception: biased attributional processes in the debriefing paradigm.

Two experiments demonstrated that self-perceptions and social perceptions may persevere after the initial basis for such perceptions has been completely discredited. In both studies subjects first received false feedback, indicating that they had either succeeded or failed on a novel discrimination task and then were thoroughly debriefed concerning the predetermined and random nature of this outcome manipulation. In experiment 2, both the initial outcome manipulation and subsequent debriefing were watched and overheard by observers. Both actors and observers showed substantial perseverance of initial impressions concerning the actors' performance and abilities following a standard "outcome" debriefing. "Process" debriefing, in which explicit discussion of the perseverance process was provided, generally proved sufficient to eliminate erroneous self-perceptions. Biased attribution processes that might underlie perserverance phenomena and the implications of the present data for the ethical conduct of deception research are discussed.

Generalization and persistence of effects of exposure to self-reinforcement models.

2 experiments examined the persistence and generalization of effects of exposure to modeled self-reinforcement standards. Children observed a peer model exhibiting either a high or low standard for self-reward at a novel game or saw no model. Subjects then played the game, either with or without specific instructions to follow the model's example. 2 weeks later, in a new situation, subjects played either the same game or a different game. In these subsequent sessions, substantial persistence of the effects of exposure to the model and generalization of these effects to a new game were demonstrated. Initial differences between the 2 modeling conditions and between instructed and noninstructed subjects, however, generally did not persist in this later test.