What do you think about ink? An examination of implicit and explicit attitudes toward tattooed individuals.

Tattoos are increasing in popularity, yet minimal research has examined implicit attitudes or the relationship between implicit and explicit attitudes toward tattooed individuals. Seventy-seven online participants (Mage = 36.09, 52% women, 78% white, 26% tattooed) completed measures assessing implicit and explicit attitudes toward tattooed individuals. Results revealed evidence of negative implicit attitudes, which were associated with less perceived warmth, competence, and negative explicit evaluations. However, implicit attitudes were not correlated with measures of disgust or social distance. In addition, age predicted implicit prejudice, but other individual difference measures-such as personal tattoo possession, political identity, and internal/external motivations to respond without prejudice-did not. These findings are discussed in terms of how attitudes toward tattooed individuals may be multifaceted, and research may benefit from measuring implicit and explicit attitudes.

Mediated priming in the cerebral hemispheres.

The present experiment investigates hemispheric differences in mediated priming. Theories of lexical representation have argued for an asymmetrical coding between the right and left hemispheres ([Beeman, 1998]), claiming that the right hemisphere is more diffusely represented compared to the left hemisphere. Thus, the right hemisphere activates a larger semantic field compared to the left hemisphere. Mediated (two-step) priming is an ideal task to examine this representational claim, because of the distant nature of the prime-target pairs. Results showed no difference in the magnitude of priming (both mediated and direct) between the right and left hemispheres. These results suggest that the lexical representation of the two hemispheres is equivalent, not asymmetrical as Beeman suggests.