Cross-cultural variation of memory colors of familiar objects.

The effect of cross-regional or cross-cultural differences on color appearance ratings and memory colors of familiar objects was investigated in seven different countries/regions - Belgium, Hungary, Brazil, Colombia, Taiwan, China and Iran. In each region the familiar objects were presented on a calibrated monitor in over 100 different colors to a test panel of observers that were asked to rate the similarity of the presented object color with respect to what they thought the object looks like in reality (memory color). For each object and region the mean observer ratings were modeled by a bivariate Gaussian function. A statistical analysis showed significant (p < 0.001) differences between the region average observers and the global average observer obtained by pooling the data from all regions. However, the effect size of geographical region or culture was found to be small. In fact, the differences between the region average observers and the global average observer were found to of the same magnitude or smaller than the typical within region inter-observer variability. Thus, although statistical differences in color appearance ratings and memory between regions were found, regional impact is not likely to be of practical importance.

Gloss as an aspect of the measurement of appearance.

The perception and measurement of gloss is just one part of the concept of appearance measurement. We describe the comparison between data derived by 20 observers who each scaled the perceived gloss of a set of 84 neutral and colored test samples and measurements of those samples made using a glossmeter and a sphere-based spectrophotometer. With a glossmeter, the relationship between the visual-scaled data and the measured gloss values could be described by a three-part linear fit or, with a higher correlation, a cubic function. For the sphere-based spectrophotometer, the difference in the luminance factor, deltaY, between specular-included and specular-excluded measurements, was found to give a better linear correlation with the observer-scaled data. The color of the samples did not appear to significantly change the perceived gloss of the surface.