Discipline Construction and Development of Medical Universities in Complex Environment under Digital Technology and Structural Equation Model.

Generally, in medical colleges and universities, discipline is assumed as one the challenging and predominant research domain both for staff and students. Therefore, in this paper, we have aimed to explore the discipline construction and development of medical colleges and universities in a complex environment. First, the contribution model of advantageous discipline construction to improve the core competitiveness of colleges and universities is implemented. Second, the staff involved in discipline construction in medical colleges and universities in Shaanxi Province are investigated. Finally, the structural equation model (SEM) is used to test the hypotheses and verify the basic elements of the construction of the core competitiveness of colleges and universities. The results show that discipline construction in colleges and universities includes the construction of advantageous characteristics, the construction of the academic echelon, the construction of scientific research, the construction of resource conditions, and the construction of talent training. The five elements interact and jointly affect the construction of advantageous disciplines in colleges and universities. And they have different effects on the university's core competitiveness. Among them, the advantage trait construction has an implicit effect on the improvement of efficient management ability, and the influence of resource condition construction is indirect. The study provides a reference for the development of higher education. The successful experience of using discipline construction to improve the core competitiveness from function orientation and degrees and some corresponding suggestions, which were made, are achieved.

Food Safety and Rural Parents in China: Investigating an Effective Path for Risk Communication.

Measurements of the effects of improvements in single communication elements (audience, channel, message, etc.) to promote risk and health communication effectiveness have been widely studied; however, whether a combination of optimum communication elements always leads to successful communication has rarely been discussed. In this study, we investigated communication with 909 rural parents in China to explore how these carefully selected communication elements worked together to contribute to the effectiveness of food-related risk communication. Specifically, two sets of communication strategies were designed with different combinations of optimum communication elements and were applied to parents segmented by perception biases. The outcomes show that the effectiveness of communication did not necessarily depend on the combination of optimum elements, but rather on the key element that the audience cared most about. The finding of this research also underscores the need for increased awareness and the importance of both the investigation of the socio-demographic and dimensional perception characteristics of the segmented cluster, and the outcome evaluation procedure in the identification of the key element. Our study develops quantitative exploration of risk communication effectiveness and provides new insight regarding risk/health communication in rural China. An effective path and methodology for risk communication in the rural area of China has been proposed, which would not only provide a practical reference for Chinese practitioners to launch real risk communication campaigns in rural areas, but also methodologically contribute to successful efforts to identify the key element and improve effective communication practices for a larger range of health-related issues.