RESUMO
This review presents a new typology of compensatory consumption strategies as a means to understand how self-discrepancies influence compensatory object attachment. We differentiate compensatory consumption strategies based on three types of benefits they may provide (functional, symbolic, and hedonic), and we conceptualize these benefits as assets (or liabilities) that can influence object attachment. We present theoretical arguments for the typology, and then we address each strategy with a definition, empirical evidence, and theoretical foundations. We conclude with a discussion of future opportunities for research at the intersection of compensatory consumption and object attachment.
Assuntos
Apego ao Objeto , HumanosRESUMO
In this research, we examine the interplay between physiological and psychological factors that determine whether the sugar level of a preload increases or decreases consumption on a subsequent snack-eating task. In study 1, participants who drank a high-sugar protein shake (which they believed to be healthy) consumed more subsequent snacks than participants who drank a low-sugar protein shake. Study 2 replicated these findings, but only when the shake was labeled as "healthy." When the shake was labeled as "indulgent," the effect was mitigated.