Persuasive Appeals Predict Credibility Judgments of Phishing Messages.

Two studies examined effects of using persuasive appeals in phishing messages on judgments of credibility. Participants were tasked with reading a combination of legitimate and phishing e-mails to determine whether each message was legitimate or a scam. In both Study 1 and Study 2, when phishing messages included more appeals to authority and likability, phishing susceptibility increased. However, as the number of fear and urgency appeals in the message increased, phishing susceptibility decreased, as it was easier for participants to detect the phishing attempt. Contrary to prediction, perceived source likability did not mediate the relationship between appeal type and credibility judgments. Results highlight the importance of authority appeals on credibility, describe relationships between appeal type and phishing susceptibility, and offer strategies for users to defend against online deception.

Desire or Disease? Framing Obesity to Influence Attributions of Responsibility and Policy Support.

The way we describe health threats affects perceptions of severity and preferred solutions to reduce risk. Most people agree obesity is a problem, but differ in how they attribute responsibility for development and decline of the disease. We explored effects of message framing on attributions of responsibility and support for public obesity policies using a 3 × 2 factorial design. Participants read one of six versions of a health message describing the negative effects of obesity. Message frames influenced respondent attributions and their support for policies to reduce obesity. Those who read a message that assigned agency to the disease (e.g., Obesity causes health problems) endorsed genetics as the cause to a greater degree than those who read a semantically equivalent message that instead assigned agency to people (e.g., Obese people develop health problems). In contrast, assigning agency to people rather than to the disease prompted higher attributions of individual responsibility and support for public policies. Explicit message frames that directly connected responsibility for obesity to either individual or societal factors had no effect on respondent perceptions. Findings suggest explicit arguments may be less effective in shifting perceptions of health threats than arguments embedded in agentic message frames. The results demonstrate specific message features that influence how people attribute responsibility for the onset and solution of obesity.

Don't let the flu catch you: agency assignment in printed educational materials about the H1N1 influenza virus.

In English and in other languages, the agency for viral transmission can be grammatically assigned to people (e.g., Thousands may contract H1N1) or to the virus itself (e.g., H1N1 may infect thousands). These assignment options shape different conceptions of transmission as attributable either to social contact within one's control or to pursuit of an active predator. The authors tested the effect of agency assignment and agentic images on young adults' (N = 246) reactions to educational materials about H1N1 influenza. The authors hypothesized that assigning agency to the virus would heighten perceived severity and personal susceptibility relative to human agency assignment. Results were consistent with this hypothesis, indicating that virus agency increased perceptions of severity, personal susceptibility, and reported intentions to seek vaccination relative to human agency. The image manipulation did not directly affect these factors. The findings suggest that strategic agency assignment can improve the effectiveness of educational materials about influenza and other health threats.