RESUMO
This study aims to understand the influence of mirth, anger, and hope, as elicited by messages with different humor types, on support for global warming action, and the potential moderating role of individual climate concern. Although mirth did not significantly vary across the different stimuli, the analysis found that climate concern moderated the influence of hope on support for global warming actions. The implications of these findings, especially for respondents who were least supportive of actions to combat global warming, are discussed.
Assuntos
Mudança Climática , Aquecimento Global , ClimaRESUMO
Many visible public debates over scientific issues are clouded in accusations of falsehood, which place increasing demands on citizens to distinguish fact from fiction. Yet, constraints on our ability to detect misinformation coupled with our inadvertent motivations to believe false science result in a high likelihood that we will form misperceptions. As science falsehoods are often presented with emotional appeals, we focus our perspective on the roles of emotion and humor in the formation of science attitudes, perceptions, and behaviors. Recent research sheds light on how funny science and emotions can help explain and potentially overcome our inability or lack of motivation to recognize and challenge misinformation. We identify some lessons learned from these related and growing areas of research and conclude with a brief discussion of the ethical considerations of using persuasive strategies, calling for more dialogue among members of the science communication community.
Assuntos
Emoções , Comunicação em Saúde/métodos , Enganação , Comunicação em Saúde/normas , HumanosRESUMO
Science communicators have been encouraged to use humor in their online engagement efforts. Yet, humor's effectiveness for engaging people with science remains an open question. We report the results of an experiment designed to elicit varied levels of mirth in respondents, which was positively associated with perceived likability of the communicator and motivation to follow more science on social media. Furthermore, mirth and perceived likability serially mediated the effect of the experimental manipulation on motivation and factual science knowledge served as a moderator. This indicates that, while humor might be an effective means of reaching audiences, downstream effects are likely to vary depending on individuals' knowledge.
Assuntos
Mídias Sociais , Humanos , ConhecimentoRESUMO
There is relative paucity in the comprehensive study of anger and information processing. Emotions can impact the depth of information processing and anger is a powerful high-certainty emotion. Yet, the magnitude of the effects of anger on the depth of information processing has not been summarized. This scholarship performs a meta-analytic synthesis to report the effect of anger on the depth of information processing as compared to one of the four contrast groups: neutral control, sadness, happiness, and fear. A systematic search identified 26 articles with a total of 39 unique studies and 113 effect sizes. The evaluation revealed that anger did not have a significant effect on depth of information processing for any of the emotional comparison groups. Furthermore, the presence of publication bias was only found for one analysis. These complex results indicate that anger is an exceedingly nuanced emotion. The implications of the study and future scholarship are discussed.
Assuntos
Ira , Cognição , Emoções , Expressão Facial , Medo , Felicidade , HumanosRESUMO
Research on perceived risks of scientific issues has largely overlooked the influence of disgust as a predictor. Here, we examine the impact of disgust on perceived risks of modifying microbiomes using a 2 (emotion) × 2 (focus) experiment embedded in an online survey. We find evidence of moderated mediation where individuals exposed to an article about microbiome research and therapies with explicit references to disgusting stimuli perceived greater risk through a mediating variable, elicited disgust. This indirect effect is moderated by the focus of the article; those who viewed a human-focused article experienced greater disgust and reported greater perceived risks. These findings have implications for assessing and addressing lay audiences' reactions to an emerging issue that has significant societal implications.