Behavioral and normative beliefs that influence Mexican consumers to purchase packaged food in urban supermarkets.

OBJECTIVE: To identify the behavioral and normative believes factors that might have major influence on the decision to buy packaged foods in urban Mexican families. MATERIALS AND METHODS: We performed a cross-sectional study in four urban cities of Mexico. Participants responded a self-administered questionnaire (n=3 340) outside of randomly selected supermarkets. A factor analysis was performed to identify what were the main behavioral and normative believes explaining consumers' decision when buying packaged foods. RESULTS: Three factors explained the behavioral beliefs: the quality assessment of packaged foods explained 61% of the variance, products that maintain weight explained 25%, and the emotional experience with foods explained 13%. Three factors explained the normative beliefs: expectations of chil-dren and partner explained 46% of the variance, expectations from the participants' closest friends 23%, and expectation from other family members explained 14%. CONCLUSION: Behavioral and normative beliefs related to assessing the qual-ity of foods and meeting family expectations respectively are the main beliefs factors affecting consumers' packaged food purchase decisions in urban consumers.

Behavioral and normative beliefs that influence Mexican consumers to purchase packaged food in urban supermarkets / Influencia de creencias conductuales y normativas en consumidores mexicanos para la compra de comida empaquetada en supermercados urbanos

Abstract: Objective: To identify the behavioral and normative believes factors that might have major influence on the decision to buy packaged foods in urban Mexican families. Materials and methods: We performed a cross-sectional study in four urban cities of Mexico. Participants responded a self-administered questionnaire (n=3 340) outside of randomly selected supermarkets. A factor analysis was performed to identify what were the main behavioral and normative believes explaining consumers' decision when buying packaged foods. Results: Three factors explained the behavioral beliefs: the quality assessment of packaged foods explained 61% of the variance, products that maintain weight explained 25%, and the emotional experience with foods explained 13%. Three factors explained the normative beliefs: expectations of children and partner explained 46% of the variance, expectations from the participants' closest friends 23%, and expectation from other family members explained 14%. Conclusion: Behavioral and normative beliefs related to assessing the quality of foods and meeting family expectations respectively are the main beliefs factors affecting consumers' packaged food purchase decisions in urban consumers.

Resumen: Objetivo: Identificar las creencias de comportamiento y normativas que tienen mayor influencia en las decisiones de familias urbanas en México para comprar alimentos empaquetados. Material y métodos: Se realizó un estudio transversal en cuatro ciudades urbanas de México. Los participantes respondieron un cuestionario auto-administrado (n=3 340) a la salida de los supermercados que fueron seleccionados aleatoriamente. Se realizó un análisis factorial para identificar los principales factores de las creencias de comportamiento y normativas que explican la decisión de comprar alimentos empaquetados. Resultados: Tres factores explicaron las creencias conductuales: la evaluación de la calidad de los alimentos empaquetados explicó el 61% de la varianza, productos para control de peso explicaron el 25% y la experiencia emocional con los alimentos el 13%. Tres factores explicaron las creencias normativas: las expectativas de la pareja e hijos explicaron el 46% de la varianza, las expectativas de amigos cercanos el 23% y las expectativas de otros familiares explicaron el 14%. Conclusión: En las creencias conductuales, la evaluación de la calidad de los alimentos y en las creencias normativas, la expectativa de la pareja y los hijos tienen gran influencia en la decisión de compra de alimentos empaquetados en los consumidores de los supermercados urbanos en México.

Perception of the use and understanding of nutrition labels among different socioeconomic groups in Mexico: a qualitative study.

OBJECTIVE: To explore the perception of the use and comprehension of the nutrition labeling (GDA, NFT,NS) and claims in packaged foods among different socio economic-status (SES). MATERIALS AND METHODS: This was a qualitative study, 12 focus groups were performed in four cities of Mexico. Participants were recruited outside the supermarkets, which were selected according to SES using Basic Geostatistical Areas. The focus groups had a total of 78 participants. RESULTS: Participants perceived several barriers to the use and understanding of the GDA; like technicalities of the terms used, and the format (small font size and percentages). Claims are mistrusted in general. Participants from the high SES believed that the claims are just a marketing strategy. CONCLUSIONS: This study shows the consumers' difficulties to understand the current nutrition labeling system regardless SES. These data might call attention in order to implement a simpler nutrition labeling system that is understood regardless of SES.

OBJETIVO: Explorar la percepción sobre el uso y la comprensión del etiquetado de alimentos (GDA, NFT, NS) y sobre las declaraciones de alimentos empaquetados entre diferentes niveles socioeconómicos (NSE). MATERIAL Y MÉTODOS: Estudio cualitativo en el que se formaron 12 grupos focales en cuatro ciudades de México. Los participantes fueron reclutados afuera de supermercados y fueron seleccionados por nivel socioeconómico, a partir de Áreas Geoestadísticas Básicas. El número total de participantes fue 78. RESULTADOS: Los participantes percibieron barreras para el uso y comprensión del GDA como términos técnicos utilizados, fuente pequeña y porcentajes numéricos. Se reportó desconfianza hacia las declaraciones en alimentos empaquetados. Los participantes del NSE alto perciben que las declaraciones son estrategia de marketing. CONCLUSIONES: Este estudio muestra las dificultades para entender el etiquetado de alimentos actual entre diferentes NSE. Estos datos enfatizan la necesidad de implementar un etiquetado que sea comprendido entre NSE.

Perception of the use and understanding of nutrition labels among different socioeconomic groups in Mexico: a qualitative study / Percepción del uso y comprensión del etiquetado de alimentos en diferentes grupos socioeconómicos de México: un estudio cualitativo

Abstract: Objectiv: To explore the perception of the use and comprehension of the nutrition labeling (GDA, NFT, NS) and claims in packaged foods among different socio economic-status (SES). Materials and methods: This was a qualitative study, 12 focus groups were performed in four cities of Mexico. Participants were recruited outside the supermarkets, which were selected according to SES using Basic Geostatistical Areas. The focus groups had a total of 78 participants. Results: Participants perceived several barriers to the use and understanding of the GDA; like technicalities of the terms used, and the format (small font size and percentages). Claims are mistrusted in general. Participants from the high SES believed that the claims are just a marketing strategy. Conclusion: This study shows the consumers' difficulties to understand the current nutrition labeling system regardless SES. These data might call attention in order to implement a simpler nutrition labeling system that is understood regardless of SES.

Resumen: Objetivo: Explorar la percepción sobre el uso y la comprensión del etiquetado de alimentos (GDA, NFT, NS) y sobre las declaraciones de alimentos empaquetados entre diferentes niveles socioeconómicos (NSE). Material y métodos: Estudio cualitativo en el que se formaron 12 grupos focales en cuatro ciudades de México. Los participantes fueron reclutados afuera de supermercados y fueron seleccionados por nivel socioeconómico, a partir de Áreas Geoestadísticas Básicas. El número total de participantes fue 78. Resultados: Los participantes percibieron barreras para el uso y comprensión del GDA como términos técnicos utilizados, fuente pequeña y porcentajes numéricos. Se reportó desconfianza hacia las declaraciones en alimentos empaquetados. Los participantes del NSE alto perciben que las declaraciones son estrategia de marketing. Conclusión: Este estudio muestra las dificultades para entender el etiquetado de alimentos actual entre diferentes NSE. Estos datos enfatizan la necesidad de implementar un etiquetado que sea comprendido entre NSE.

Use of odorant series for extra virgin olive oil aroma characterisation.

BACKGROUND: Extra virgin olive oil (EVOO) volatile composition is mainly used as a means of characterisation and authentication, especially for protected denomination of origin (PDO) products. This work investigated the volatile compounds from 25 EVOOs from four Spanish (Cornicabra, Manzanilla Castellana, Picual and Manzanilla Cacereña) and four Italian (Ortice, Ravece, Nocellara del Belice and Itrana) cultivars in terms of odour activity value (OAV). Forty-seven volatile compounds were analysed by solid phase microextraction gas chromatography/mass spectrometry (SPME-GC/MS). OAVs of volatile compounds with similar descriptors were grouped in order to establish eight odorant series: fruity, grass, apple, tomato, floral, woody-spicy, fatty and mushroom. RESULTS: No differences in sensory descriptors were observed among the EVOOs analysed by official VOO sensory analysis. The method of odorant series applied herein was demonstrated to successfully characterise EVOO odour as expected from a sensory panel but using only instrumental analysis of volatile compounds, and giving additional reliable quantitative information. The results can be presented as a 'barcode', providing a visual and effective graphical representation allowing an easy and rapid description of EVOO sensory attributes using instrumental data. CONCLUSION: The odorant series have the potential to better differentiate the aroma of food products, opening new possibilities allowing a schematic and effective visual representation to be used for EVOO quality control and consumer information, especially in new olive oil consuming countries. © 2018 Society of Chemical Industry.

Influence of Picual olive ripening on virgin olive oil alteration and stability during potato frying.

Ripening modifies oil attributes and composition. However, the influence of olive ripening on virgin olive oil (VOO) thermal oxidative stability on food-frying has not been studied yet. Oils from Picual olives of low (VOO1), medium (VOO2), and high (VOO3) ripeness were obtained, and their thermal oxidative stability during 40 potato-fryings was tested. Unused VOO1 showed higher antioxidant content and oxidative stability than VOO2 and VOO3. Polar compounds (PC), oligomers, and altered fatty acid methyl esters (polar-FAME) increased, whereas linoleic acid, polyphenols, and tocopherols decreased in the three VOOs through frying. The alteration was lower in VOO1, followed by VOO2 (0.105, 0.117, and 0.042 g/100 g oil less of PC, oligomers and polar-FAME per frying, respectively, in VOO1 than in VOO3). In conclusion, VOO obtained from low-ripeness Picual olives should be preferred when frying fresh-potatoes due to its higher thermal and oxidative stability, permitting a higher number of potato-frying uses.

[Use of social marketing to increase water consumption among school-age children in Mexico City]. / Uso del mercadeo social para aumentar el consumo de agua en escolares de la Ciudad de México.

OBJECTIVE: To increase water consumption in school children in Mexico City through a social marketing intervention. MATERIALS AND METHODS: Cluster quasi-experimental design. Intervention of three months in schools, including water provision and designed based on social marketing. Reported changes in attitude, knowledge and behavior were compared pre and post intervention. RESULTS: Children of the intervention group (n=116) increased in 38% (171 ml) water consumption during school time, control group (n=167) decreased its consumption in 21% (140 ml) (p<0.05), according to their reported consumption. In a sub-sample reported consumption of sweetened beverages decreased 437 ml in the IG and 267 ml in the CG (p<0.05). CONCLUSION: Social marketing and environmental modifications were effective on increasing water consumption among children, strategy that might contribute to mitigate childhood obesity.

Uso del mercadeo social para aumentar el consumo de agua en escolares de la Ciudad de México / Use of social marketing to increase water consumption among school-age children in Mexico City

Objetivo. Incrementar el consumo de agua en escolares de la Ciudad de México a través de una intervención de mercadeo social. Material y métodos. Diseño cuasi-experimental por englomerados. Intervención de tres meses en escuelas primarias que incluyó provisión de agua potable y diseñado con base en el mercado social. Se comparó la actitud, el conocimiento y el comportamiento reportado pre y post intervención. Resultados. Los niños (n=116) aumentaron en 38% (171 ml) el consumo de agua reportado durante el horario escolar, mientras que en el grupo control (n=167) disminuyó en 21% (140 ml), diferencias (p<0.05). En una submuestra, el consumo de bebidas azucaradas reportado disminuyó 437 ml en el grupo intervención y 267 ml en el grupo control (p<0.05). Conclusión. El mercadeo social, incluyendo la modificación del ambiente, fue efectiva en aumentar el consumo de agua reportado en niños y es una estrategia que podría contribuir a mitigar la obesidad infantil.

Objective. To increase water consumption in school children in Mexico City through a social marketing intervention. Materials and methods. Cluster cuasi-experimental design. Intervention of three months in schools, including water provision and designed based on social marketing. Reported changes in attitude, knowledge and behavior were compared pre and post intervention. Results. Children of the intervention group (n=116) increased in 38% (171 ml) water consumption during school time, control group (n=167) decreased its consumption in 21% (140 ml) (p<0.05), according to their reported consumption. In a sub-sample reported consumption of sweetened beverages decreased 437 ml in the IG and 267 ml in the CG (p<0.05). Conclusion. Social marketing and environmental modifications were effective on increasing water consumption among children, strategy that might contribute to mitigate childhood obesity.