[Medical service marketing at the time of medical insurance]. / Marketing meditsinskoy uslugi v usloviyakh meditsinskogo strakhovaniya.

Presents the approaches to applying the fundamentals of marketing to public health. Medical insurance organization may effectively work as arbitrators and marketing agents; the basic assumption in the theory of marketing underlies their activity. The concept of marketing implies investigation of the requirements of the users of medical services and the development of measures aimed at meeting the requirements of man in terms of health service and health maintenance.