Eating pigs, not Peppa Pig: The effect of identifiability on children's propensity to humanize, befriend, and consume edible animals.

This research aimed to provide experimental evidence on whether identifying an edible animal by a name and specific preferences encourages children to perceive the animal as more similar to humans, increases their willingness to befriend the animal, and makes them less willing to consume it. In two pre-registered studies involving 208 preschool children, participants were presented with pictures of pigs (Study 1) and chickens (Study 2). In the identifiability condition, one animal was depicted with individual qualities such as a name and personal preferences, while in the non-identifiability condition, animals were portrayed with characteristics representative of the entire species. The children then rated their desire to befriend and consume the animal, while in Study 2, they also rated the animal's similarity to humans. The results revealed that animal identifiability led to higher perceived similarity to humans, increased the desire to befriend it, and reduced inclination to consume the animal. These findings highlight animal identifiability's powerful and robust effect on children's attitudes toward edible animals.

Is helping always morally good? Study with toddlers and preschool children.

Young children from a very early age not only prefer those who help others but also those who engage in altruistic helping. This study aims to test how children assess helping when the goal of the helping behavior is immoral. We argue that younger children consider only the helping versus hindering behavior, but older children distinguish their judgments depending on the goal to which the helping leads. In the study involving 727 European children aged 2-7 years (354 girls, M = 53.82 months, SD = 18.76), we found that children aged 2-4 years assessed helping as always morally good and hindering as morally bad, no matter the recipient's intention. Only children aged 4.5-7 years assessed helping in an immoral act as immoral and hindering in an immoral act as moral. We also found that younger children liked the helper regardless of the goal that their helping behavior led to, but from the age of 5, children preferred characters who hindered in an immoral act rather than those who helped. Our study extends the previous research, showing how children's moral judgments of helping behavior develop and become more complex as children get older. (PsycInfo Database Record (c) 2023 APA, all rights reserved).

Friends are not to be eaten: Children are reluctant to eat cookies that share physical and psychological human features due to their desire to relate to the food.

Children's food marketers very often use anthropomorphism in advertising as if it is an effective technique aimed at increasing food consumption. However, the evidence supporting this effect is mixed. In this research, we propose that while a food product's humanlike appearance (physical anthropomorphism) may increase consumption, attribution of mental states and emotions (psychological anthropomorphism) to a physically anthropomorphized food product discourages consumption because it facilitates the formation of a social-like relationship with the food. In two studies, we tested this prediction on samples of children. Preschoolers (N = 91 and N = 97) were randomly assigned to one of three conditions in which they were presented with a cookie that was both physically and psychologically anthropomorphized, physically anthropomorphized only, or not anthropomorphized. In two studies, we observed whether children left alone with the cookie would consume it and how quickly it would happen. Additionally, in Study 2, we asked children about their desire to relate to the cookie. The results confirmed that physical anthropomorphism accompanied by psychological anthropomorphism considerably reduced consumption of the cookies compared to both mere physical anthropomorphism and non-anthropomorphism. Moreover, the reduced appetite for cookies that were physically and psychologically anthropomorphized was mediated by the desire to relate to them. We discuss the implications of these results.

Partner in crime: Beneficial cooperation overcomes children's aversion to antisocial others.

Young children display strong aversion toward antisocial individuals, but also feel responsible for joint activities and express a strong sense of group loyalty. This paper aims to understand how beneficial cooperation with an antisocial partner shapes preschoolers' attitudes, preferences, and moral judgments concerning antisocial individuals. We argue that although young children display a strong aversion to antisocial characters, children may overcome this aversion when they stand to personally benefit. In Study 1a (N = 62), beneficial cooperation with an antisocial partner resulted in the children's later preference for the antisocial partner over the neutral partner. Study 1b (N = 91) replicated this effect with discrete measurement of liking (resource distribution) and showed that children rewarded more and punished less the antisocial partner in the beneficial cooperation setting. In Study 2, (N = 58), children's aversion to an antisocial in-group member decreased when the cooperation benefited other in-group members. Finally, in Study 3 (N = 62), when children passively observed the antisocial individual, personal benefits from the antisocial behavior did not change their negative attitude toward the antisocial individual. Overall, beneficial cooperation with the antisocial partner increased the children's liking and preference for the antisocial partner, but did not affect the children's moral judgments. Presented evidence suggests that by the age of 4, children develop a strong obligation to collaborate with partners who help them to acquire resources-even when these partners harm third parties, which children recognize as immoral.