Effect of Jellyfish Body Parts and Presentation Form on Consumers Liking, Sensory Perception, Emotions, and Food Pairings.

Although jellyfish represent a food source in Asia, limited attention has been devoted to investigating Western consumers' perception and acceptance. This study explored the role of jellyfish body parts and presentation form in determining consumer perception. A local consumer test with 106 untrained subjects (57.5% female, 18-45 years) was performed in Italy over two days on six samples of jellyfish (Rhopilema esculentum Kishinouye) differing in terms of body parts (umbrella and oral arms) and presentation form (minced, striped, and pieced). For each sample, participants expressed their overall liking and, through three check-all-that-apply tests, described their perceived sensory properties and emotions and potential preferred food pairings. The results showed a significant effect of presentation form on liking (with striped and minced samples liked more than pieced samples), 18 sensory properties, four emotions, and five food pairings. Moreover, different drivers of liking and emotions were observed for three clusters of subjects named "In favour of", "Against", and "Picky towards" eating jellyfish. In conclusion, this study found that at least one segment of consumers could accept jellyfish as novel food. Moreover, the provided results could be useful for developing innovative jellyfish-based products and dishes that meet consumers' expectations.

Understanding consumers attitude towards insects as food: Influence of insect species on liking, emotions, sensory perception and food pairing.

Entomophagy studies mainly focused on insects as a generic category, rarely considering insect species. This study investigated the: i) affective response to specific edible insect species; ii) sensory properties characterizing the tested insects and their role in driving preferences and food paring. A sensory test (85 consumers, 56.5 % female, 19-73 years) was performed on seven dried whole edible insects at the adult (weaver ants, crickets, grasshoppers), larva (bamboo worms, morio worms, sago worms) and pupae stage (silkworms). For each species, consumers expressed their liking and, through three check-all-that-apply tests, described the perceived sensory properties, the perceived emotions, and their potential food pairings. Results showed a significant effect of the species on all variables. Bamboo worms, weaver ants and grasshoppers resulted the most accepted, followed by morio worms, crickets, and silkworms, while the sago worms were the most disliked. Numerous sensory attributes significantly discriminated among insect species and the drivers of liking and sensory attributes associated to the food pairings were identified. However, two clusters with different preferences and drivers of liking were observed. Moreover, a gender effect was found: i) males associated insects with emotions like calm and wild, while females with glad and pleased; ii) males and females would pair different foods with the insect species. In conclusion, this study provided new knowledge useful for researchers and food industry to develop future insect-based foods and dishes able to meet the expectations of different consumers segments.