Gratitude facilitates obedience: New evidence for the social alignment perspective.

We report four studies that tested the hypothesis that gratitude increases obedience. Four experimental studies (N = 623) found that participants who were induced to feel gratitude obeyed to a greater extent a command to grind worms in a grinder than those feeling neutral. These novel findings demonstrate that gratitude can encourage obeying instructions to exact physical harm, violating moral principles of care. Grateful participants obeyed both benefactors and nonbenefactors. Induced happiness and admiration did not produce the same effect and we found evidence using a manipulation-of-mediator method that the need for social harmony played a mediating role. The findings suggest that gratitude can make a person more vulnerable to social influence, including obeying commands to perform an ethically questionable act. (PsycInfo Database Record (c) 2021 APA, all rights reserved).

Gratitude facilitates private conformity: A test of the social alignment hypothesis.

Past research has established clear support for the prosocial function of gratitude in improving the well-being of others. The present research provides evidence for another hypothesized function of gratitude: the social alignment function, which enhances the tendency of grateful individuals to follow social norms. We tested the social alignment hypothesis of gratitude in 2 studies with large samples. Using 2 different conformity paradigms, participants were subjected to a color judgment task (Experiment 1) and a material consumption task (Experiment 2). They were provided with information showing choices allegedly made by others, but were allowed to state their responses in private. Supporting the social alignment hypothesis, the results showed that induced gratitude increased private conformity. Specifically, participants induced to feel gratitude were more likely to conform to the purportedly popular choice, even if the option was factually incorrect (Experiment 1). This effect appears to be specific to gratitude; induction of joy produced significantly less conformity than gratitude (Experiment 2). We discuss whether the social alignment function provides a behavioral pathway in the role of gratitude in building social relationships. (PsycINFO Database Record