Consumer adoption of plant-based meat substitutes: A network of social practices.

This research aimed to understand the consumption practices of plant-based meat substitutes (PBMS). Semi-structured in-depth interviews were conducted with consumers and Social Practice Theory (SPT) was adopted as the theoretical framework to explore emerging themes relating to consumer practices. Findings indicate that consumers engage in a number of related practices that include the acquisition, preparation, and consumption of PBMS which were embedded within a larger network of practices that included storage, substitution, and food safety, as well as broader meat-based, meat-free, plant-based, and social and cultural practices. This paper highlights the importance of social and cultural structures in facilitating product awareness, and meaning and skill development in the context of dietary and behavioural change. Implications for research, marketing, and policymaking practices are discussed with regard to the marketing of plant-based meat substitutes as well as shifting consumer behaviour.

Exploring Airbnb Host Wellbeing and Host-Guest Conflicts in Network Hospitality.

Despite a plethora of studies examining hosting experiences of Airbnb guests, the wellbeing of hosts has received limited attention. Drawing on both top-down and bottom-up theories of wellbeing, we explore the different ways in which Airbnb enhances or diminishes host wellbeing using a multidimensional lens (material, relational and subjective wellbeing). Data is collected from in-depth interviews with twenty-two Airbnb hosts. We also identify tensions and conflicts in the host-guest relationship using the three interactional hospitality domains of commercial, social and private. Through a deductive process, we find that participating in Airbnb both enhances and diminishes the material, relational and subjective aspects of wellbeing for hosts. Inductively, we find that a lack of territorial boundaries in shared accommodation contribute to conflicts that reduce wellbeing. This exemplifies a tension that exists in the private-commercial domain of network hospitality provision. We provide implications for peer-to-peer accommodation providers on developing the managerial skills of hosts, and helping hosts set realistic expectations around hosting to reduce the conflicts and tensions that arise from the intersectionality of the various Airbnb hospitality domains in such a way that the wellbeing of hosts is enhanced.