RESUMO
This study assessed the effectiveness of a video-based, multicultural drug education series for seventh graders. Right Turns Only (RTO) was produced by the Prince George's County Public School System in Maryland and funded by the Center for Substance Abuse Prevention. Knowledge, attitude, and behavioral intentions of 1,036 seventh-grade students who received the RTO curriculum alone or as a supplement to a traditional drug education curriculum (SMART) were measured to test the effects of this video series and its collateral print materials.
Assuntos
Educação em Saúde/métodos , Transtornos Relacionados ao Uso de Substâncias/prevenção & controle , Gravação de Videoteipe , Adolescente , Distribuição de Qui-Quadrado , Criança , Diversidade Cultural , Feminino , Conhecimentos, Atitudes e Prática em Saúde , Humanos , Masculino , Avaliação de Programas e Projetos de Saúde , Fatores Sexuais , Inquéritos e Questionários , TelevisãoRESUMO
This study addresses the potential of entertainment television to educate about serious subject matter, such as health content. Through the use of open-ended, in-depth interviews of regular viewers in two metropolitan sites, this study explores audience response to a fictionalized, serialized portrayal of ovarian cancer on thirtysomething. Our questions were directed to the audience's (a) viewing process, including interpersonal contact, identification with characters, and prior experience with cancer, (b) understanding of content, especially illness imagery and coping strategies, and (c) applications to real life, including questions, insights, knowledge, and actions. The details of this exploration indicate the complexity of audience response to this kind of content and suggest guidelines for health communicators as they work with the entertainment industry to embed health-promoting messages in the media.
