Trademark potential increase and entrepreneurship rural development: A case study of Southern Transylvania, Romania.

Cultural heritage capitalization in rural areas redefines the local development model. Thus, heritage tourism has become the engine of economic activities diversification. This study aims to identify a decision-making-model substantiating algorithm in order to support the local heritage capitalization (lesser known on the international cultural consumption market), based on three types of qualitative researches, and the improved Analytical Hierarchy Process (AHP) method. In case of lesser known heritage, trademark potential and international cultural tourism route for heritage capitalization are smart choices for the innovative local hub development. The developed AHP version allows for a broader investigation of the characteristics that can lead to a trademark associated development based on integrated and innovative tourism products. To substantiate our approach and validate the model, we conducted a pilot study on a geographic area (Southern Transylvania, Romania), slightly exploited from the perspective of heritage potential, and characterized by a combination of heritage assets. The study's results can be used by local authorities as a foundation for sound and strategic development of the area with economic potential from tangible and intangible heritage (re)interpretation.

Public health and corporate social responsibility: exploratory study on pharmaceutical companies in an emerging market.

BACKGROUND: Corporate social responsibility (CSR) is studied from many perspectives and has gained unprecedented importance in recent years, especially in emerging economies. Pharmaceutical companies play a very important role in a population's well-being and health through the CSR and corporate governance practices that they apply. METHODS: We used an exploratory approach to measure compliance with the Corporate Governance Code of pharmaceutical companies listed on the Romanian capital market and with practices declared through CSR. RESULTS: The results show that pharmaceutical companies are involved in actions that consider the well-being of society by offering financial support and managing various sustainable projects, targeting social and economic issues, leading public health awareness campaigns, and investing in health projects. CONCLUSION: This study highlights the increasingly important role played by corporate governance and corporate social responsibility in pharmaceutical companies in improving public health in countries with emerging economies.

Air-Pollution Control in an Emergent Market: Does It Work? Evidence from Romania.

Economic development in a national and international context must be based on a sustainability strategy established on the systemic interaction between the economic, sociocultural, and ecological environments. Today, the world is confronted by many challenges related to climate change and natural-resource flows, including waste streams resulting from economic activity. The need for national and European environmental standards and the work of an environment monitoring authority to reduce air pollution are highlighted by economic and industrial activities. Thus, our research focused on determining if emissions of sulfur dioxide (SO2), nitrogen (NO2), and particulate matter 10 (PM10) are influenced by planned and unplanned inspections made by competent authorities from Romania. We built a regression model that estimates the influence of economic measures imposed by the authorities on reducing industrial air pollution. Preliminary results showed that the number of inspections negatively influences air pollution, indicating that national and local authorities in Romania are striving to maintain air quality and are conducting more inspections when air pollution is high.