The mechanism analysis on the farmers' motivation of using the quality traceability system based on TAM-ECM model.

The quality traceability system for agricultural product plays an important role in tracing the production history or flow of agricultural products in China. At present, the quality traceability system is facing the problem of limited coverage and promotion. Understanding the continuous usage behavior of users can help solve this problem. This study constructed a model integrating TAM-ECM to analyze the mechanisms affecting the continuous usage intention and behavior of users of the quality traceability system, using PLS analysis method and survey data from 197 users of the GanNan navel orange quality traceability system with a usage time of up to two years. The results show that both satisfaction and usage habits directly promote the continuous usage of the quality traceability system. Lowering transaction costs significantly improves perceived value and satisfaction, and has a greater direct impact on satisfaction. Expectation confirmation level has a positive effect on perceived value, and lowering transaction costs also enhances perceived value. Perceived value、transaction cost, and satisfaction are important factors driving the continuous usage of the quality traceability system by users. The research findings provide a reference basis for the government to develop policies to attract users to use the quality traceability system for agricultural product.

The Impact of Blockchain Application on the Qualification Rate and Circulation Efficiency of Agricultural Products: A Simulation Analysis with Agent-Based Modelling.

In the context of COVID-19, the circulation of agricultural products is increasingly important for the nutrition and health of people. With the changing needs of society and the advancement of technology, the agricultural product circulation system needs to undergo corresponding changes to adapt to the modern fast-paced social system. Blockchain technology couples with the circulation of agricultural products, as its technical features, such as immutability and a distributed ledger database, ensures the speed and stability of the key information circulation process of agricultural products. The research goal of this paper was to clarify the influence of blockchain technology on the qualification rate and circulation efficiency for agricultural products. Based on the main characteristics of blockchain technology and a summary of domestic and foreign theoretical research, this paper simulated the impacts of blockchain technology on the agricultural product circulation system. The results revealed that blockchain technology can improve the qualification rate of agricultural products and thereby ensure their quality and safety. The introduction of blockchain increased the qualification rate by nearly 30%. Moreover, blockchain technology significantly enhanced the efficiency of the agricultural product circulation system, thereby greatly promoting economic benefits. The introduction of blockchain increased circulation efficiency by nearly 15%. Finally, the introduction of blockchain technology can effectively promote the governance level and reduce the supervision costs of the agricultural product circulation system. Through simulation analysis, we found that blockchain technology has a positive impact on both the qualification rate and circulation efficiency for agricultural products. These findings enrich research into the application of blockchain technology in the management and circulation of modern agricultural products.