The fit beauty ideal: A healthy alternative to thinness or a wolf in sheep's clothing?

Anecdotal testimony suggests the 'fit' female body ideal is 'healthier' than the thin ideal, because it simultaneously focuses on muscularity. However, statistical investigation into the outcomes associated with fit ideal internalisation is absent. Moderation analyses were used to investigate whether concurrent muscular internalisation mitigated the relationship between thin internalisation and; negative affect, body dissatisfaction, bulimic symptoms, and dieting. Further analyses were used to investigate whether concurrent thin internalisation amplified the relationship between muscular internalisation, compulsive exercise, and supplement use. No significant interaction was found on any of the outcome variables. Thus, the results suggest that incorporating muscularity into an ideal of thinness does not mitigate the detrimental eating and affective outcomes commonly associated with pursuing thinness. Equally, incorporating an ideal of thinness into one of muscularity does not appear to alter the detrimental behavioural outcomes commonly associated with pursuing muscularity. Such findings do not suggest fit internalisation is healthy for women.

A test of athletic internalisation as a mediator in the relationship between sociocultural influences and body dissatisfaction in women.

The tripartite model has been an important and empirically supported theoretical model positing that the influence of peers, family, and media leads women to internalise the thin societal body ideal. This internalisation in turn leads women to experience body dissatisfaction. Recently, a new societal 'athletic ideal' for women has emerged, which promotes a body frame with pronounced lean muscle mass. This study tested the role of the athletic ideal in the tripartite model of influence with a sample of 421 women aged 17-40 years. Athletic ideal internalisation was neither found to be associated with body dissatisfaction, nor act as a mediator in the relationship between sociocultural influences and body dissatisfaction. Although more research is required, the results of this study suggest that for this cross-sectional sample of women, internalisation of an athletic and muscular, rather than thin ideal, may be less detrimental to body satisfaction.