Consumer Attitudes Toward Animal Welfare-Friendly Products and Willingness to Pay: Exploration of Mexican Market Segments.

The study aim was to identify consumer segmentation based on nonhuman animal welfare (AW) attitudes and their relationship with demographic features and willingness to pay (WTP) for welfare-friendly products (WFP) in Mexico. Personal interviews were conducted with 843 Mexican consumers who stated they purchased most of the animal products in their home. Respondents were selected using a quota sampling method with age, gender, education, and origin as quota control variables. The multivariate analysis suggested there were three clusters or consumer profiles labeled "skeptical," "concerned," and "ethical," which helped explain the association between AW attitudes, some demographic variables, and WTP for WFP. This study is one of the first to address consumer profiling in Latin America, and the findings could have implications for the commercialization of WFP. Hence, customers should receive information to consider welfare innovations when deciding to purchase animal products. The growth of the WFP food market establishes an element of a far more multifaceted phenomenon of sustainable consumption and support of a new paradigm called responsible marketing in emerging markets such as Mexico.

On-farm evaluation of the effect of coffee pulp supplementation on milk yield and dry matter intake of dairy cows grazing tropical grasses in central Mexico.

Tropical grasses are the primary nutrient resource for cattle production in the tropics, and they provide low-cost nutrients to cattle. However, its production is constrained by seasonal changes and quality; hence, appropriate usage of relatively inexpensive agricultural by-products is important to profitable livestock production. The objective of the study was to evaluate the effect of supplementing coffee pulp to dairy cows grazing tropical grasses on milk yield and forage intake. Four multiparous crossed Holstein-Brown Swiss-Zebu cows of similar weight and milk yield were used. The effect of 10%, 15% and 20% inclusion of coffee pulp in dairy concentrates on milk yield and forage intake was analysed using a 4 × 4 Latin square design. Results showed that there were no significant effects (P > 0.05) in grass dry matter intake, milk yield, milk composition body weight and body condition score due to the inclusion of coffee pulp in the dairy concentrates. It is concluded that coffee pulp can be included at levels of 20% in the concentrate without compromising significantly (P > 0.05) milk yield, milk composition and grass dry matter intake. It also was concluded that cost of concentrate is reduced in 20% by the inclusion of coffee pulp.