The Importance of Understanding Consumer Preferences for Dermatologist Recommended Skin Cleansing and Care Products

Dermatologist recommendations of skin care products are critical to the management of compromised and healthy skin and appreciated by patients. Professionals must carefully weigh not only the safety and efficacy but also the aesthetics of products if they are to achieve the desired outcome of satisfied patients. This article elucidates the relevance of product sensory characteristics and consumer preferences, with specific focus on what appeals to men vs. women, those with self-perceived sensitive skin, and acne sufferers. Different product formats with novel aesthetics are also discussed. Dermatologists' recommendations are clearly essential to ensure that patients use the most appropriate products; however, sensorial aspects of products should be taken into consideration when making those recommendations, to help motivate continued adherence. J Drugs Dermatol. 2019;18(1 Suppl):s75-79

A Novel Glycinate-based Body Wash: Clinical Investigation Into Ultra-mildness, Effective Conditioning, and Improved Consumer Benefits.

OBJECTIVE: To assess the properties of a novel body wash containing the mild surfactant glycinate. DESIGN: Biochemical and clinical assays. SETTING: Research laboratories and clinical sites in the United States and Canada. PARTICIPANTS: Women 18 to 65 years of age (cleansing efficacy); male and female subjects 26 to 63 years of age with mild or moderate dryness and erythema (leg-controlled application test); subjects 5 to 65 years of age with mild-to-moderate eczema (eczema compatibility); and women 18 to 64 years of age (home use). MEASUREMENTS: Assessments across studies included colorimetric dye exclusion to assess skin damage potential (corneosurfametry), efficacy of cosmetic product removal from skin, change from baseline in visual dryness, change from baseline in Eczema Area and Severity Index, and self-perceived eczema attributes and self-reported product preference. RESULTS: The glycinate-based cleanser demonstrated mildness to skin components when evaluated in a corneosurfametry assay. Short-term use under exaggerated wash conditions in subjects with dryness scores <3 and erythema scores <2 (both on a 0-6 scale) indicated an initial reduction in visual dryness. In subjects with eczema, normal use resulted in significant improvements (p<0.05) at Week 4 compared with baseline in skin dryness (change from baseline = -0.73), rash (-0.56), itch (-0.927), tightness (-0.585), and all eczema (-0.756). The glycinate-based body wash removed 56 percent of a long-lasting cosmetic foundation from skin compared with less than 30 percent removed by two competitive products tested. The glycinate-based body wash was preferred over a competitive mild cleansing product overall. CONCLUSION: The patented glycinate-containing body wash demonstrated better product mildness and patient-preferred attributes and clinical benefits.