Single-trial visually evoked potentials predict both individual choice and market outcomes.

A central assumption in the behavioral sciences is that choice behavior generalizes enough across individuals that measurements from a sampled group can predict the behavior of the population. Following from this assumption, the unit of behavioral sampling or measurement for most neuroimaging studies is the individual; however, cognitive neuroscience is increasingly acknowledging a dissociation between neural activity that predicts individual behavior and that which predicts the average or aggregate behavior of the population suggesting a greater importance of individual differences than is typically acknowledged. For instance, past work has demonstrated that some, but not all, of the neural activity observed during value-based decision-making is able to predict not just individual subjects' choices but also the success of products on large, online marketplaces-even when those two behavioral outcomes deviate from one another-suggesting that some neural component processes of decision-making generalize to aggregate market responses more readily across individuals than others do. While the bulk of such research has highlighted affect-related neural responses (i.e. in the nucleus accumbens) as a better predictor of group-level behavior than frontal cortical activity associated with the integration of more idiosyncratic choice components, more recent evidence has implicated responses in visual cortical regions as strong predictors of group preference. Taken together, these findings suggest a role of neural responses during early perception in reinforcing choice consistency across individuals and raise fundamental scientific questions about the role sensory systems in value-based decision-making processes. We use a multivariate pattern analysis approach to show that single-trial visually evoked electroencephalographic (EEG) activity can predict individual choice throughout the post-stimulus epoch; however, a nominally sparser set of activity predicts the aggregate behavior of the population. These findings support an account in which a subset of the neural activity underlying individual choice processes can scale to predict behavioral consistency across people, even when the choice behavior of the sample does not match the aggregate behavior of the population.

Individual differences in human frequency-following response predict pitch labeling ability.

The frequency-following response (FFR) provides a measure of phase-locked auditory encoding in humans and has been used to study subcortical processing in the auditory system. While effects of experience on the FFR have been reported, few studies have examined whether individual differences in early sensory encoding have measurable effects on human performance. Absolute pitch (AP), the rare ability to label musical notes without reference notes, provides an excellent model system for testing how early neural encoding supports specialized auditory skills. Results show that the FFR predicts pitch labelling performance better than traditional measures related to AP (age of music onset, tonal language experience, pitch adjustment and just-noticeable-difference scores). Moreover, the stimulus type used to elicit the FFR (tones or speech) impacts predictive performance in a manner that is consistent with prior research. Additionally, the FFR predicts labelling performance for piano tones better than unfamiliar sine tones. Taken together, the FFR reliably distinguishes individuals based on their explicit pitch labeling abilities, which highlights the complex dynamics between sensory processing and cognition.

Cortical mechanisms of talker normalization in fluent sentences.

Adjusting to the vocal characteristics of a new talker is important for speech recognition. Previous research has indicated that adjusting to talker differences is an active cognitive process that depends on attention and working memory (WM). These studies have not examined how talker variability affects perception and neural responses in fluent speech. Here we use source analysis from high-density EEG to show that perceiving fluent speech in which the talker changes recruits early involvement of parietal and temporal cortical areas, suggesting functional involvement of WM and attention in talker normalization. We extend these findings to acoustic source change in general by examining understanding environmental sounds in spoken sentence context. Though there may be differences in cortical recruitment to processing demands for non-speech sounds versus a changing talker, the underlying mechanisms are similar, supporting the view that shared cognitive-general mechanisms assist both talker normalization and speech-to-nonspeech transitions.