1.
Health Care Manage Rev
; 14(2): 79-85, 1989.
Artigo
em Inglês
| MEDLINE
| ID: mdl-2714982
RESUMO
Public relations plays an important role in the marketing mix. To use public relations effectively, marketers should become more familiar with its function and techniques.
Assuntos
Marketing de Serviços de Saúde , Relações Públicas , Comunicação , Custos e Análise de Custo , Monitoramento Ambiental , Humanos , Administração de Linha de Produção , Estados Unidos
2.
Health Care Strateg Manage
; 5(6): 19-21, 1987 Jun.
Artigo
em Inglês
| MEDLINE
| ID: mdl-10301854
3.
Health Care Strateg Manage
; 3(1): 4-8, 1985 Jan.
Artigo
em Inglês
| MEDLINE
| ID: mdl-10299814
RESUMO
Strategic planning, although ultimately the responsibility of the organization's chief executive officer, requires the participation of the entire management staff. This article, the first in an HCSM series on the organizational requirements of strategic planning, reviews public relations' role, involvement, and interaction with other departments during the strategic planning process.
Assuntos
Administração Hospitalar , Relações Públicas , Técnicas de Planejamento
4.
Hospitals
; 55(8): 89-92, 1981 Apr 16.
Artigo
em Inglês
| MEDLINE
| ID: mdl-7203435
RESUMO
An employee activities club and the dietary department of a hospital joined in the planning of an employee food co-op that saves its members as much as 30 percent on food costs.
