Warm, lively, rough? Assessing agreement on aesthetic effects of artworks.

The idea that simple visual elements such as colors and lines have specific, universal associations-for example red being warm-appears rather intuitive. Such associations have formed a basis for the description of artworks since the 18th century and are still fundamental to discourses on art today. Art historians might describe a painting where red is dominant as "warm," "aggressive," or "lively," with the tacit assumption that beholders would universally associate the works' certain key forms with specific qualities, or "aesthetic effects". However, is this actually the case? Do we actually share similar responses to the same line or color? In this paper, we tested whether and to what extent this assumption of universality (sharing of perceived qualities) is justified. We employed-for the first time-abstract artworks as well as single elements (lines and colors) extracted from these artworks in an experiment in which participants rated the stimuli on 14 "aesthetic effect" scales derived from art literature and empirical aesthetics. To test the validity of the assumption of universality, we examined on which of the dimensions there was agreement, and investigated the influence of art expertise, comparing art historians with lay people. In one study and its replication, we found significantly lower agreement than expected. For the whole artworks, participants agreed on the effects of warm-cold, heavy-light, and happy-sad, but not on 11 other dimensions. Further, we found that the image type (artwork or its constituting elements) was a major factor influencing agreement; people agreed more on the whole artwork than on single elements. Art expertise did not play a significant role and agreement was especially low on dimensions usually of interest in empirical aesthetics (e.g., like-dislike). Our results challenge the practice of interpreting artworks based on their aesthetic effects, as these effects may not be as universal as previously thought.

Does Pictorial Composition Guide the Eye? Investigating Four Centuries of Last Supper Pictures.

Within art literature, there is a centuries-old assumption that the eye follows the lines set out by the composition of a painting. However, recent empirical findings suggest that this may not be true. This study investigates beholders' saccadic eye movements while looking at fourteen paintings representing the scene of the Last Supper, and their perception of the compositions of those paintings. The experiment included three parts: 1) recording the eye movements of the participants looking at the paintings; 2) asking participants to draw the composition of the paintings; and 3) asking them to rate the amount of depth in the paintings. We developed a novel coefficient of similarity in order to quantify 1) the similarity between the saccades of different observers; 2) the similarity between the compositional drawings of different observers; and 3) the similarity between saccades and compositional drawings. For all of the tested paintings, we found a high, above-chance similarity between the saccades and between the compositional drawings. Additionally, for most of the paintings, we also found a high, above-chance similarity between compositional lines and saccades, both on a collective and on an individual level. Ultimately, our findings suggest that composition does influence visual perception.

Absorbing the gaze, scattering looks: Klimt's distinctive style and its two-fold effect on the eye of the beholder.

Among the most renowned painters of the early twentieth century, Gustav Klimt is often associated - by experts and laymen alike - with a distinctive style of representation: the visual juxtaposition of realistic features and flattened ornamental patterns. Art historical writing suggests that this juxtaposition allows a two-fold experience; the perception of both the realm of art and the realm of life. While Klimt adopted a variety of stylistic choices in his career, this one popularised his work and was hardly ever used by other artists. The following study was designed to observe whether Klimt's distinctive style causes a specific behaviour of the viewer, at the level of eye-movements. Twenty-one portraits were shown to thirty viewers while their eye-movements were recorded. The pictures included artworks by Klimt in both his distinctive and non-distinctive styles, as well as other artists of the same historical period. The recorded data show that only Klimt's distinctive paintings induce a specific eyemovement pattern with alternating longer ("absorbed") and shorter ("scattered") fixations. We therefore claim that there is a behavioural correspondence to what art historical interpretations have so far asserted: The perception of "Klimt's style" can be described as two-fold also at a physiological level.

Testing a Calibration - Free Eye Tracker Prototype at the Kunsthistorisches Museum in Vienna.

Eye tracking research in art viewership is often conducted in a laboratory setting where reproductions must be used in place of original art works and the viewing environment is less natural than in a museum. Recent technological developments have made museum studies possible but head-mounted eye tracking gear and interruptions by researchers still influence the experience of the viewer. In order to find a more ecologically valid way of recording eye movements while viewing artworks, we employed a prototype of a calibrationfree remote eye tracker hidden below selected paintings at the Kunsthistorisches Museum in Vienna. Museum visitors were unaware of the study and informed post hoc that we had registered their viewing behavior and asked to give consent for the use of their data. This article presents the study design as well as results from over 800 participants. While the data quality from the eye tracker prototype was not sufficient to conduct the intended analysis on within-painting gaze movements, this study might serve as a step towards an unobtrusive examination of the art viewing experience. It was possible to analyze time spent viewing paintings and those results show that certain paintings consistently drew significantly more prolonged attention from viewers.

The Display Makes a Difference: A Mobile Eye Tracking Study on the Perception of Art Before and After a Museum's Rearrangement.

There is increasing awareness that the perception of art is affected by the way it is presented. In 2018, the Austrian Gallery Belvedere redisplayed its permanent collection. Our multidisciplinary team seized this opportunity to investigate the viewing behavior of specific artworks both before and after the museum's rearrangement. In contrast to previous mobile eye tracking (MET) studies in museums, this study benefits from the comparison of two realistic display conditions (without any research interference), an unconstrained study design (working with regular museum visitors), and a large data sample (comprising 259 participants). We employed a mixed-method approach that combined mobile eye tracking, subjective mapping (a drawing task in conjunction with an open interview), and a questionnaire in order to relate gaze patterns to processes of meaning-making. Our results show that the new display made a difference in that it 1) generally increased the viewing times of the artworks; 2) clearly extended the reading times of labels; and 3) deepened visitors' engagement with the artworks in their exhibition reflections. In contrast, interest in specific artworks and art form preferences proved to be robust and independent of presentation modes.

Eye Tracking and Visual Arts. Introduction to the Special Thematic Issue.

There is no visual art without the eye, just like no music without the ear. Visual art does not happen in the eye, but it has to go through the eye. Even for artworks with little visual focus, as in Conceptual Art, we need eyes to create and receive them. In order to see we need to move our eyes. It is therefore not surprising that, for centuries, the eye and its movements have been a major topic of literature on art. It is equally unsurprising that along recent technological improvements of eye tracking, this technology has become prolific for studying visual arts. This special issue of the Journal of Eye Movement Research is the first platform that provides a broad picture of recent developments in this area. In this introduction we present a history of eye movement in art literature, followed by a sketch of some of the oculometric parameters used for studies of visual art. In the third section we showcase each contribution to this special issue.

The universal and automatic association between brightness and positivity.

The present study investigates the hypothesis that brightness of colors is associated with positivity, postulating that this is an automatic and universal effect. The Implicit Association Test (IAT; Greenwald, McGhee, & Schwartz, 1998) was used in all studies. Study 1 used color patches varying on brightness, Study 2 used achromatic stimuli to eliminate the potential confounding effects of hue and saturation. Study 3 replicated Study 2 in a different cultural context (Japan vs. Austria), both studies also included a measure of explicit association. All studies confirmed the hypothesis that brightness is associated with positivity, at a significance level of p < .001 and Cohen's D varying from 0.90 to 3.99. Study 1-3 provided support for the notion that this is an automatic effect. Additionally, Study 2 and Study 3 showed that people also have an explicit association of brightness with positivity. However, as expected, our results also show that the implicit association was stronger than the explicit association. Study 3 shows clear support for the universality of our effects. In sum, our results support the idea that brightness is associated with positivity and that these associations are automatic and universal.

Describing Art - An Interdisciplinary Approach to the Effects of Speaking on Gaze Movements during the Beholding of Paintings.

Ever since the Renaissance speaking about paintings has been a fundamental approach for beholders, especially experts. However, it is unclear whether and how speaking about art modifies the way we look at it and this was not yet empirically tested. The present study investigated to the best of our knowledge for the first time in what way speaking modifies the patterns of fixations and gaze movements while looking at paintings. Ninety nine university students looked at four paintings selected to cover different art historical typologies for periods of 15 minutes each while gaze movement data were recorded. After 10 minutes, the participants of the experimental group were asked open questions about the painting. Speaking dramatically reduced the duration of fixations and painting area covered by fixations while at the same time increasing the frequencies of fixations, gaze length and the amount of repeated transitions between fixation clusters. These results suggest that the production of texts as well-organised sequences of information, structures the gazes of art beholders by making them quicker, more focused and better connected.

Art in time and space: context modulates the relation between art experience and viewing time.

The experience of art emerges from the interaction of various cognitive and affective processes. The unfolding of these processes in time and their relation with viewing behavior, however, is still poorly understood. Here we examined the effect of context on the relation between the experience of art and viewing time, the most basic indicator of viewing behavior. Two groups of participants viewed an art exhibition in one of two contexts: one in the museum, the other in the laboratory. In both cases viewing time was recorded with a mobile eye tracking system. After freely viewing the exhibition, participants rated each artwork on liking, interest, understanding, and ambiguity scales. Our results show that participants in the museum context liked artworks more, found them more interesting, and viewed them longer than those in the laboratory. Analyses with mixed effects models revealed that aesthetic appreciation (compounding liking and interest), understanding, and ambiguity predicted viewing time for artworks and for their corresponding labels. The effect of aesthetic appreciation and ambiguity on viewing time was modulated by context: Whereas art appreciation tended to predict viewing time better in the laboratory than in museum context, the relation between ambiguity and viewing time was positive in the museum and negative in the laboratory context. Our results suggest that art museums foster an enduring and focused aesthetic experience and demonstrate that context modulates the relation between art experience and viewing behavior.