RESUMO
Previous research investigating the influence of perceived physical attractiveness on student evaluations of college professors has been limited to a handful of studies. In this study, the authors used naturally occurring data obtained from the publicly available Web site www.ratemyprofessors.com. The data suggested that professors perceived as attractive received higher student evaluations when compared with those of a nonattractive control group (matched for department and gender). Results were consistent across 4 separate universities. Professors perceived as attractive received student evaluations about 0.8 of a point higher on a 5-point scale. Exploratory analyses indicated benefits of perceived attractiveness for both male and female professors. Although this study has all the limitations of naturalistic research, it adds a study with ecological validity to the limited literature.
