Visual perspective influences the use of metacognitive information in temporal comparisons.

Four studies test the proposition that when people look back to past selves as a means of gauging current status, the visual perspective they assume determines the kind of information that they consider in making their judgments of change. In this way, visual perspective, coupled with the kind of change for which people are looking, determines how much change is perceived. The studies demonstrate that in the first-person perspective, experiential information is weighted more heavily than content information, whereas in the third-person perspective, the converse is true. In addition, the effects of perceived change on behavior are revealed, such that greater perceived positive change is associated with behaviors that are congruent with that change, whereas greater perceived negative change is associated with behaviors that are incongruent with that change. Theoretical implications, as well as implications for behavioral interventions, are discussed.

Gender, intimacy, and risky sex: a terror management account.

Three studies tested whether mortality salience would lead men to be more sexually risky than women. In Study 1, men reported greater intentions to engage in risky sexual behaviors than did women after a mortality prime, but not after a control prime. In Study 2, men desired more future sexual partners and had a lower need for intimacy than did women, but again, only when mortality was salient. Furthermore, need for romantic intimacy mediated the relationship between mortality salience, gender, and desired number of future partners. Using a behavioral rather than a self-reported dependent measure, Study 3 showed that men primed with mortality were less likely than women to select a package of condoms (versus a pen) as a free gift after the experiment. Implications for gender differences in responses to mortality salience, as well as for how to design effective safe-sex interventions, are discussed.

The role of interpersonal perceptions in the prime-to-behavior pathway.

The present research suggests that biased interpersonal perceptions can mediate prime-to-behavior effects and introduces a new moderator for when such mediation will occur. Across 5 experiments, the authors provide evidence that priming effects on behavior in interpersonal contexts are mediated by social perceptions, but only when participants are focused on the other person. These effects occur when other-focus is primed (Experiment 1), when other-focus is high owing to the decision-making situation (Experiment 2), and when other-focus is dispositionally high (Experiment 3). Experiments 4 and 5 bring additional support for a biased perception account by ruling out an alternative behavior-perception link and showing that other-focus can moderate not only the mediating mechanism of prime-to-behavior effects but also the behavioral effects themselves. The implications of these results for increasing understanding of behavioral priming effects in rich social contexts are discussed.

Significant other primes and behavior: motivation to respond to social cues moderates pursuit of prime-induced goals.

Significant others can automatically activate a variety of goals, including goals that significant others have for an individual and the individual's personal goals that are associated with the significant others. Across three studies, this article shows that the effects of significant other primes (i.e., mother, roommate) on behavior depend on individual differences in both personal goals and responsiveness to social cues (i.e., self-monitoring, need to belong). Specifically, individuals who are motivated to respond to social cues assimilate to a goal that their primed significant other has for them, regardless of whether they personally hold the goal. Individuals not so motivated, on the other hand, assimilate to the goal only when it is one that they also personally hold. Implications of these findings for research on the prime-to-behavior relationship and interpersonal goal pursuit are discussed.

Do not prime hawks with doves: the interplay of construct activation and consistency of social value orientation on cooperative behavior.

Low and high consistent pro-socials and pro-selfs were primed with neutral, morality, or might concepts in mixed-motive situations. The authors expected participants' social value orientation to influence cooperative behavior among (a) high consistent individuals in all prime conditions and (b) low consistent individuals in the neutral prime condition only. The authors also expected the primes to influence cooperative behavior more among low than high consistent individuals. Four experiments using supra-liminal (Experiments 1, 2, and 4) or subliminal (Experiment 3) priming and 2-person (Experiments 1-3) or N-person (Experiment 4) social dilemmas partially supported these initial predictions. One intriguing exception was that morality primes reduced cooperation among high consistent pro-selfs. Experiments 2-4 allowed testing for the potential role of expectations in shaping participants' cooperative behavior.