Relation of personality characteristics and color preferences.

150 students responded to the Edwards Personal Preference Schedule and ranked color plates from the Luscher Color Test. Regression analysis yielded no relationship of predictive significance between the two sets of variables. An ancillary analysis using sets of random numbers in place of the color preference data yielded results basically similar to those produced in the earlier analysis. Males and females rank ordered the colors identically except for yellow, which was significantly more preferred by males than females.