Quantifying social segregation in large-scale networks.

We present a measure of social segregation which combines mobile phone data and income register data in Oslo, Norway. In addition to measuring the extent of social segregation, our study shows that social segregation is strong, robust, and that social networks are particularly clustered among the richest. Using location data on the areas where people work, we also examine whether exposure to other social strata weakens measured segregation. Lastly, we extend our analysis to a large South Asian city and show that our main results hold across two widely different societies.

Product diffusion through on-demand information-seeking behaviour.

Most models of product adoption predict S-shaped adoption curves. Here we report results from two country-scale experiments in which we find linear adoption curves. We show evidence that the observed linear pattern is the result of active information-seeking behaviour: individuals actively pulling information from several central sources facilitated by modern Internet searches. Thus, a constant baseline rate of interest sustains product diffusion, resulting in a linear diffusion process instead of the S-shaped curve of adoption predicted by many diffusion models. The main experiment seeded 70 000 (48 000 in Experiment 2) unique voucher codes for the same product with randomly sampled nodes in a social network of approximately 43 million individuals with about 567 million ties. We find that the experiment reached over 800 000 individuals with 80% of adopters adopting the same product-a winner-take-all dynamic consistent with search engine driven rankings that would not have emerged had the products spread only through a network of social contacts. We provide evidence for (and characterization of) this diffusion process driven by active information-seeking behaviour through analyses investigating (a) patterns of geographical spreading; (b) the branching process; and (c) diffusion heterogeneity. Using data on adopters' geolocation we show that social spreading is highly localized, while on-demand diffusion is geographically independent. We also show that cascades started by individuals who actively pull information from central sources are more effective at spreading the product among their peers.

Mapping poverty using mobile phone and satellite data.

Poverty is one of the most important determinants of adverse health outcomes globally, a major cause of societal instability and one of the largest causes of lost human potential. Traditional approaches to measuring and targeting poverty rely heavily on census data, which in most low- and middle-income countries (LMICs) are unavailable or out-of-date. Alternate measures are needed to complement and update estimates between censuses. This study demonstrates how public and private data sources that are commonly available for LMICs can be used to provide novel insight into the spatial distribution of poverty. We evaluate the relative value of modelling three traditional poverty measures using aggregate data from mobile operators and widely available geospatial data. Taken together, models combining these data sources provide the best predictive power (highest r2 = 0.78) and lowest error, but generally models employing mobile data only yield comparable results, offering the potential to measure poverty more frequently and at finer granularity. Stratifying models into urban and rural areas highlights the advantage of using mobile data in urban areas and different data in different contexts. The findings indicate the possibility to estimate and continually monitor poverty rates at high spatial resolution in countries with limited capacity to support traditional methods of data collection.

Detecting climate adaptation with mobile network data in Bangladesh: anomalies in communication, mobility and consumption patterns during cyclone Mahasen.

Large-scale data from digital infrastructure, like mobile phone networks, provides rich information on the behavior of millions of people in areas affected by climate stress. Using anonymized data on mobility and calling behavior from 5.1 million Grameenphone users in Barisal Division and Chittagong District, Bangladesh, we investigate the effect of Cyclone Mahasen, which struck Barisal and Chittagong in May 2013. We characterize spatiotemporal patterns and anomalies in calling frequency, mobile recharges, and population movements before, during and after the cyclone. While it was originally anticipated that the analysis might detect mass evacuations and displacement from coastal areas in the weeks following the storm, no evidence was found to suggest any permanent changes in population distributions. We detect anomalous patterns of mobility both around the time of early warning messages and the storm's landfall, showing where and when mobility occurred as well as its characteristics. We find that anomalous patterns of mobility and calling frequency correlate with rainfall intensity (r = .75, p < 0.05) and use calling frequency to construct a spatiotemporal distribution of cyclone impact as the storm moves across the affected region. Likewise, from mobile recharge purchases we show the spatiotemporal patterns in people's preparation for the storm in vulnerable areas. In addition to demonstrating how anomaly detection can be useful for modeling human adaptation to climate extremes, we also identify several promising avenues for future improvement of disaster planning and response activities.

Impact of human mobility on the emergence of dengue epidemics in Pakistan.

The recent emergence of dengue viruses into new susceptible human populations throughout Asia and the Middle East, driven in part by human travel on both local and global scales, represents a significant global health risk, particularly in areas with changing climatic suitability for the mosquito vector. In Pakistan, dengue has been endemic for decades in the southern port city of Karachi, but large epidemics in the northeast have emerged only since 2011. Pakistan is therefore representative of many countries on the verge of countrywide endemic dengue transmission, where prevention, surveillance, and preparedness are key priorities in previously dengue-free regions. We analyze spatially explicit dengue case data from a large outbreak in Pakistan in 2013 and compare the dynamics of the epidemic to an epidemiological model of dengue virus transmission based on climate and mobility data from ∼40 million mobile phone subscribers. We find that mobile phone-based mobility estimates predict the geographic spread and timing of epidemics in both recently epidemic and emerging locations. We combine transmission suitability maps with estimates of seasonal dengue virus importation to generate fine-scale dynamic risk maps with direct application to dengue containment and epidemic preparedness.