1.
Hawaii Med J
; 66(9): 248-9, 2007 Sep.
Artigo
em Inglês
| MEDLINE
| ID: mdl-20879470
Assuntos
Participação da Comunidade , Saúde Global , Promoção da Saúde , Prevenção do Hábito de Fumar , Marketing Social , Adolescente , Feminino , Havaí , Humanos , Masculino , Adulto Jovem
2.
J Health Commun
; 11(7): 699-707, 2006.
Artigo
em Inglês
| MEDLINE
| ID: mdl-17074736
RESUMO
Our objective was to explore the nature and location of tobacco product advertising and promotion in retail stores in Hawaii. We performed a cross-sectional study of tobacco product store-based advertisements, including the number, location (indoor/outdoor; proximity to candy, toys, school), size, and brand of the ads. Trained youth (ages 12-19 years) collected data on 3,151 advertisements and promotions among 184 stores. We found that most ads appeared indoors, and the most heavily advertised brand was Kool. Kool is also the most heavily smoked brand among youth in Hawaii. This study underscores the high visibility of retail store advertising and promotions (both indoor and outdoor) in places that attract the attention of youth.