Electrophysiological correlates of self-prioritization.

Personally relevant stimuli exert a powerful influence on social cognition. What is not yet fully understood, however, is how early in the processing stream self-relevance influences decisional operations. Here we used a shape-label matching task in conjunction with electroencephalography and computational modeling to explore this issue. A theoretically important pattern of results was observed. First, a standard self-prioritization effect emerged indicating that responses to self-related items were faster and more accurate than responses to other-related stimuli. Second, a hierarchical drift diffusion model analysis revealed that this effect was underpinned by the enhanced uptake of evidence from self-related stimuli. Third, self-other discrimination during matching trials was observed at both early posterior N1 and late centro-parietal P3 components. Fourth, whereas the N1 was associated with the rate of information accumulation during decisional processing, P3 activity was linked with the evidential requirements of response selection. These findings elucidate the electrophysiological correlates of self-prioritization.

More or less of me and you: self-relevance augments the effects of item probability on stimulus prioritization.

Self-relevance exerts a powerful influence on information processing. Compared to material associated with other people, personally meaningful stimuli are prioritized during decision-making. Further exploring the character of this effect, here we considered the extent to which stimulus enhancement is impacted by the frequency of self-relevant versus friend-relevant material. In a matching task, participants reported whether shape-label stimulus pairs corresponded to previously learned associations (e.g., triangle = self, square = friend). Crucially however, before the task commenced, stimulus-based expectancies were provided indicating the probability with which both self- and friend-related shapes would be encountered. The results revealed that task performance was impacted by the frequency of stimulus presentation in combination with the personal relevance of the items. When self- and friend-related shapes appeared with equal frequencies, a self-prioritization effect emerged (Expt. 1). Additionally, in both confirmatory (Expt. 2) and dis-confirmatory (Expt. 3) task contexts, stimuli that were encountered frequently (vs. infrequently) were prioritized, an effect that was most pronounced for self-relevant (vs. friend-relevant) items. Further computational analyses indicated that, in each of the reported experiments, differences in performance were underpinned by variation in the rate of information uptake, with evidence extracted more rapidly from self-relevant compared to friend-relevant stimuli. These findings advance our understanding of the emergence and origin of stimulus-prioritization effects during decisional processing.

Self-relevance enhances evidence gathering during decision-making.

Despite repeated demonstrations that self-relevant material is prioritized during stimulus appraisal, a number of unresolved issues remain. In particular, it is unclear if self-relevance facilitates task performance when stimuli are encountered under challenging processing conditions. To explore this issue, using a backward masking procedure, here participants were required to report if briefly presented objects (pencils and pens) had previously been assigned to the self or a best friend (i.e., object-ownership task). The results yielded a standard self-ownership effect, such that responses were faster and more accurate to self-owned (vs. friend-owned) objects. In addition, a drift diffusion model analysis indicated that this effect was underpinned by a stimulus bias. Specifically, evidence was accumulated more rapidly from self-owned compared to friend-owned stimuli. These findings further elucidate the extent and origin of self-prioritization during decisional processing.

It's not always about me: The effects of prior beliefs and stimulus prevalence on self-other prioritisation.

Although self-relevance is widely acknowledged to enhance stimulus processing, the exclusivity of this effect remains open to question. In particular, in commonly adopted experimental paradigms, the prioritisation of self-relevant (vs. other-relevant) material may reflect the operation of a task-specific strategy rather than an obligatory facet of social-cognitive functioning. By changing basic aspects of the decisional context, it may therefore be possible to generate stimulus-prioritisation effects for targets other than the self. Based on the demonstration that ownership facilitates object categorisation (i.e., self-ownership effect), here we showed that stimulus prioritisation is sensitive to prior expectations about the prevalence of forthcoming objects (owned-by-self vs. owned-by-friend) and whether these beliefs are supported during the task. Under conditions of stimulus uncertainty (i.e., no prior beliefs), replicating previous research, objects were classified more rapidly when owned-by-self compared with owned-by-friend (Experiment 1). When, however, the frequency of stimulus presentation either confirmed (Experiment 2) or disconfirmed (Experiment 3) prior expectations, stimulus prioritisation was observed for the most prevalent objects regardless of their owner. A hierarchical drift diffusion model (HDDM) analysis further revealed that decisional bias was underpinned by differences in the evidential requirements of response generation. These findings underscore the flexibility of ownership effects (i.e., stimulus prioritisation) during object processing.