Rollout Strategy to Implement Interoperable Traceability in the Seafood Industry.

Verifying the accuracy and rigor of data exchanged within and between businesses for the purposes of traceability rests on the existence of effective and efficient interoperable information systems that meet users' needs. Interoperability, particularly given the complexities intrinsic to the seafood industry, requires that the systems used by businesses operating along the supply chain share a common technology architecture that is robust, resilient, and evolves as industry needs change. Technology architectures are developed through engaging industry stakeholders in understanding why an architecture is required, the benefits provided to the industry and individual businesses and supply chains, and how the architecture will translate into practical results. This article begins by reiterating the benefits that the global seafood industry can capture by implementing interoperable chain-length traceability and the reason for basing the architecture on a peer-to-peer networked database concept versus more traditional centralized or linear approaches. A summary of capabilities that already exist within the seafood industry that the proposed architecture uses is discussed; and a strategy for implementing the architecture is presented. The 6-step strategy is presented in the form of a critical path.

Implementing Interoperability in the Seafood Industry: Learning from Experiences in Other Sectors.

Interoperability of communication and information technologies within and between businesses operating along supply chains is being pursued and implemented in numerous industries worldwide to increase the efficiency and effectiveness of operations. The desire for greater interoperability is also driven by the need to reduce business risk through more informed management decisions. Interoperability is achieved by the development of a technology architecture that guides the design and implementation of communication systems existing within individual businesses and between businesses comprising the supply chain. Technology architectures are developed through a purposeful dialogue about why the architecture is required, the benefits and opportunities that the architecture offers the industry, and how the architecture will translate into practical results. An assessment of how the finance, travel, and health industries and a sector of the food industry-fresh produce-have implemented interoperability was conducted to identify lessons learned that can aid the development of interoperability in the seafood industry. The findings include identification of the need for strong, effective governance during the establishment and operation of an interoperability initiative to ensure the existence of common protocols and standards. The resulting insights were distilled into a series of principles for enabling syntactic and semantic interoperability in any industry, which we summarize in this article. Categorized as "structural," "operational," and "integrative," the principles describe requirements and solutions that are pivotal to enabling businesses to create and capture value from full chain interoperability. The principles are also fundamental to allowing governments and advocacy groups to use traceability for public good.

Assessing the Value and Role of Seafood Traceability from an Entire Value-Chain Perspective.

The traceability practices and systems of 48 separate seafood businesses were assessed as part of an evaluation of 9 global seafood value chains (from catch to point of sale to the consumer). The purpose was to gain insights and provide knowledge about the impact of traceability on improving seafood industry business performance, including reducing waste, and enhancing consumer trust. In addition, the project developed and delivered a tool that can be used by stakeholders that are seeking to better understand the return on investment of implementation of traceability practices and solutions. Using structured and semistructured interviews of over 80 individuals, the research revealed that traceability is more highly valued by businesses, regardless of their size, if they engage more often in highly collaborative activities with their suppliers and customers. A survey in 5 nations about consumer perceptions with regards to seafood and the key factors influencing their purchasing decisions delivered insights into the discrete choices that consumers make when buying seafood products. The consumer survey data were incorporated into a "Discrete Choice Simulator" that others can use to compare and contrast the preferences of consumers in these countries and better understand what factors regarding traceability impact on their buying decisions. The research concluded with several recommendations for businesses, governments, and nongovernment organizations.