Climate change helplessness and the (de)moralization of individual energy behavior.

Although most people understand the threat of climate change, they do little to modify their own energy conservation behavior. One reason for this gap between belief and behavior may be that individual actions seem unimpactful and therefore are not morally relevant. This research investigates how climate change helplessness-belief that one's actions cannot affect climate change-can undermine the moralization of climate change and personal energy conservation. In Study 1, climate change efficacy predicted both moralization of energy use and energy conservation intentions beyond individual belief in climate change. In Studies 2 and 3, participants read information about climate change that varied in efficacy message, that is, whether individual actions (e.g., using less water, turning down heat) make a difference in the environment. Participants who read that their behavior made no meaningful impact reported weaker moralization and intentions (Study 2), and reported more energy consumption 1 week later (Study 3). Moreover, effects on intentions and actions were mediated by changes in moralization. We discuss ways to improve climate change messages to foster environmental efficacy and moralization of personal energy use. (PsycINFO Database Record

Appealing to fear: A meta-analysis of fear appeal effectiveness and theories.

Fear appeals are a polarizing issue, with proponents confident in their efficacy and opponents confident that they backfire. We present the results of a comprehensive meta-analysis investigating fear appeals' effectiveness for influencing attitudes, intentions, and behaviors. We tested predictions from a large number of theories, the majority of which have never been tested meta-analytically until now. Studies were included if they contained a treatment group exposed to a fear appeal, a valid comparison group, a manipulation of depicted fear, a measure of attitudes, intentions, or behaviors concerning the targeted risk or recommended solution, and adequate statistics to calculate effect sizes. The meta-analysis included 127 articles (9% unpublished) yielding 248 independent samples (NTotal = 27,372) collected from diverse populations. Results showed a positive effect of fear appeals on attitudes, intentions, and behaviors, with the average effect on a composite index being random-effects d = 0.29. Moderation analyses based on prominent fear appeal theories showed that the effectiveness of fear appeals increased when the message included efficacy statements, depicted high susceptibility and severity, recommended one-time only (vs. repeated) behaviors, and targeted audiences that included a larger percentage of female message recipients. Overall, we conclude that (a) fear appeals are effective at positively influencing attitude, intentions, and behaviors; (b) there are very few circumstances under which they are not effective; and (c) there are no identified circumstances under which they backfire and lead to undesirable outcomes.

Modeling structural, dyadic, and individual factors: the inclusion and exclusion model of HIV related behavior.

Changing HIV-related behaviors requires addressing the individual, dyadic, and structural influences that shape them. This supplement of AIDS & Behavior presents frameworks that integrate these three influences on behavior. Concepts from these frameworks were selected to model the processes by which structural factors affect individual HIV-related behavior. In the Inclusion/Exclusion Model, material and symbolic inclusions and exclusions (sharing versus denying resources) regulate individuals' ability and motivation to detect, prevent, and treat HIV. Structural interventions create inclusions that increase one's ability or motivation to perform these behaviors or exclusions that hinder one's ability or motivation to execute counterproductive behaviors. The need to expand research regarding multilevel influences on HIV-related behavior is also discussed, particularly concerning further understanding of sustained behavior change and effective dissemination of evidence-based intervention strategies.