Communicating contentious health policy: lessons from Ireland's workplace smoking ban.

The Irish workplace smoking ban has been described as possibly a tipping point for public health worldwide. This article presents the first analysis of the newspaper coverage of the ban over the duration of the policy formation process. It adds to previous studies by analyzing how health communication strategists engaged, over time, with a newsworthy topic, viewed as being culturally controversial. It analyzes a sample of media content (n = 1,154) and firsthand accounts from pro-ban campaigners and journalists (n = 10). The analysis shows that the ban was covered not primarily as a health issue: Economic, political, social, democratic, and technical aspects also received significant attention. It shows how coverage followed controversy and examines how pro-ban campaigners countered effectively the anti-ban communication efforts of influential social actors in the economic and political spheres. The analysis demonstrates that medical-political sources successfully defined the ban's issues as centrally concerned with public health.

Scheduling science on television: A comparative analysis of the representations of science in 11 European countries.

This article explores the factors that influence the volume and structure of science programming by European television broadcasters, focussing on differences among channel patterns. It proposes three factors as relevant to understanding differences in science programming: A) the segmentation/fragmentation of television markets; B) the presence of middle sized commercial channels; C) the dependency of public service TV channels on commercial income (trading/advertising). We identified countries whose channel patterns encourage a varied picture of science - namely Sweden, Finland and Germany. They are distinguished from those which show a less differentiated picture and present a smaller volume of science content on television - such as Great Britain and Ireland. Finally, we identified countries whose channel patterns don't encourage a varied picture of science - namely Spain, Greece, Bulgaria and Estonia - and these countries present their small volume of science content at off-peak hours, in contrast to patterns in Great Britain and Ireland.