Looking Competent Does Not Appeal to All Voters Equally: The Role of Social Class and Politicians' Facial Appearance for Voting Likelihood.

Voters generally value competence in politicians. Four studies, all conducted in Germany, show that this is especially pronounced in people of higher compared with lower social class. The first study, with a representative sample (N1 = 2239), found that the reported importance of competence in politicians increased with increasing socioeconomic status (SES). This was mediated by self-perceived competence which was higher in participants of higher SES. In three further studies (two preregistered, N2a&2b = 396, N3 = 400) participants merely saw pictures of politicians' faces. Perceived competence based on facial appearance increased the likelihood of voting for a politician. Again, this effect was stronger among participants of higher compared with lower SES. This moderation persisted after controlling for participants' political orientation and politicians' perceived warmth and dominance. We discuss implications for future research on the psychological underpinnings of social class as well as appearance effects in the political context.

Jumping on the Bandwagon: The Role of Voters' Social Class in Poll Effects in the Context of the 2021 German Federal Election.

Published findings of opinion polls are an important part of the political coverage before elections. Thus, researchers have long investigated whether the perceived popularity of political parties can lead to even more voters following this majority. However, empirical findings on this so-called political bandwagon effect are mixed. In the present paper, we integrate theories from political science and social psychology to explain these inconsistencies through social class as a potential moderating variable. Based on previous findings regarding consumer decisions, we hypothesized that bandwagon effects are greater among voters with lower social class. To investigate this hypothesis, we combined data from the German Longitudinal Election Study (GLES) Rolling Cross-Section 2021, which was collected over the 55 days before the 2021 German federal election, with the results of published preelection polls. Using separate multilevel models for each of the parties, we found no evidence for bandwagon effects. Only for the Social Democratic Party were poll results related to voting intentions assessed on the following day, suggesting that polls might have contributed to the party's electoral success. However, there was no evidence for a moderation of bandwagon effects by voters' social class. Accordingly, we could not resolve the mixed findings in this field of research. Our results point to important open questions in research on bandwagon effects in multiparty systems as well as on effects of social class in Germany. Supplementary Information: The online version of this article (10.1007/s11615-022-00417-3) contains supplementary material, which is available to authorized users.