[Medical service marketing at the time of medical insurance]. / Marketing meditsinskoy uslugi v usloviyakh meditsinskogo strakhovaniya.

Presents the approaches to applying the fundamentals of marketing to public health. Medical insurance organization may effectively work as arbitrators and marketing agents; the basic assumption in the theory of marketing underlies their activity. The concept of marketing implies investigation of the requirements of the users of medical services and the development of measures aimed at meeting the requirements of man in terms of health service and health maintenance.

[Current problems in price formation in public health]. / Aktual'nye problemy tsenoobrazovaniia v zdravookhranenii.

Adequate policy of price formation is one condition for effective development of public health under conditions of market economy. The authors present the fundamentals of price formation in public health under conditions of state financing, insurance, and self-support. Price formation should promote the activities of public health institutions, aimed at improving the quality of medical aid to the population and at the creation of conditions for the welfare of medical workers.

[Various aspects of public health system development under market economy]. / Nekotorye aspekty razvitiya zdravookhraneniya v usloviyakh rynochnykh otnosheniy.

Transfer from administrative methods of management to economic relationships in the public health system leads to reevaluation of the regularities in the development of the system of population health protection under conditions of marketing relations. The paper presents the logistic aspects of public health management under new conditions: positive and negative features in the development of medical insurance and offers a concept of introduction of a system of synchronous regulation of material, financial, and information streams in public health.