The use of traits and contextual information in free personality descriptions across ethnocultural groups in South Africa.

The present study investigates the differences between 3 ethnocultural groups in South Africa in the use of traits and contextual information for personality descriptions and the interaction of these differences with social distance from the target person and with personality domains. Semistructured interviews asking for self- and other-descriptions were conducted with 1,027 Blacks, 84 Coloureds and Indians, and 105 Whites, representing the country's 11 official languages. In Part 1 we found similarities in the total set of categories used most often for personality description across the 3 groups-traits, behaviors, preferences, and perceptions (over 86%), which were context-free (over 66%)-as well as substantial differences between the groups in the relative use of these categories. In Part 2 we found that distance from the target person plays a role in cross-cultural differences in trait use and contextualization. In Part 3 we found significant interactions of culture with the use of traits and contextual information across agency-communion and 9 indigenous South African personality clusters similar to the Big Five. The responses of Blacks confirmed expectations for collectivistic groups (fewer traits and more contextualization) and of Whites for individualistic groups (more traits and less contextualization), and Coloureds and Indians had an intermediate pattern. The results are discussed in the framework of the trait and cultural psychology perspectives on personality.

Exploring the personality structure in the 11 languages of South Africa.

The present study, part of the development of the South African Personality Inventory (SAPI), explores the implicit personality structure in the 11 official language groups of South Africa by employing a mixed-method approach. In the first, qualitative part of the study, semistructured interviews were conducted with 1,216 participants from the 11 official language groups. The derived personality-descriptive terms were categorized and clustered based on their semantic relations in iterative steps involving group discussions and contacts with language and cultural experts. This analysis identified 37 subclusters, which could be merged in 9 broad clusters: Conscientiousness, Emotional Stability, Extraversion, Facilitating, Integrity, Intellect, Openness, Relationship Harmony, and Soft-Heartedness. In the second, quantitative part, the perceived relations between the 37 subclusters were rated by 204 students from different language groups in South Africa and 95 students in the Netherlands. The outcomes generally supported the adequacy of the conceptual model, although several clusters in the domain of relational and social functioning did not replicate in detail. The outcomes of these studies revealed a personality structure with a strong emphasis on social-relational aspects of personality.