Legitimate Wealth? How Wealthy Business Owners are Portrayed in the Press.

Germany has one of the highest levels of wealth concentration of any Western capitalist country. Research on the legitimization of economic inequality highlights that wealth elites tend to stress meritocratic arguments for legitimizing elite positions and wealth accumulation. However, whether this is also the case for wealthy business owners and how the media tends to portray those remains largely unknown. Drawing on a unique sample of 899 press articles from eight different media outlets between 2014 and 2018, we find a rather generous media debate. Based on descriptive evidence and a latent class analysis, we identify six latent frames illustrating how wealthy business owners are portrayed in the press. We show that the sources of wealth (inheritance, investment, entrepreneurship) are often used to highlight these owners' deep economic relevance to the German economy, while the use of wealth is predominantly framed as a mean for profit-seeking. For wealthy business owners, moral evaluation of personal conduct is less present in the media and, when it is present, is rarely negative. Our study is the first analysis of press coverage of the wealthiest German business owners indicating a legitimizing media debate of high wealth concentration in an advanced capitalist society.

Property, wealth, and social change: Piketty as a social science engineer.

This paper applauds the vision and originality of Piketty's Capital and Ideology. We draw attention to the distinctive methodological perspective which he adopts, which we liken to call "social science engineering." This allows a problem oriented perspective on long-term global social change which sidesteps siloed disciplinary debates in social science and history about the meaning of modernity, the rise of capitalism, the formation of social groups, and the primacy of nations. We bring out how his theory of property permits him to take forward his overarching insight that economic growth leads to wealth accumulation. This, therefore, challenges long standing sociological perspectives by insisting that modernity is a conservative, rather than a revolutionary and transformative process. We build on this essential contribution by noting some areas where his work can push forward even further, notably that his focus on shifting relativities obscures qualitative historical changes, and more particularly means his analysis of the 20th century is not as provocative as that of the 19th century.