RESUMO
The Hyacinth Lightbourne Visiting Nursing Service in Jamaica, established in the mid-1950s with help from the Queen's Nursing Institute, brought home care to people who would otherwise have been reliant on inaccessible or inappropriate hospital services.
Assuntos
Assistência Domiciliar/história , Organização do Financiamento , História do Século XX , Assistência Domiciliar/economia , Assistência Domiciliar/organização & administração , JamaicaRESUMO
BACKGROUND: In 2007 the University Health Sciences Librarians Group (UHSL) merged with the University Medical Schools Librarians Group (UMSLG) to form the University Health and Medical Librarians Group (UHMLG). This paper traces the course of health librarianship in the UK which led to this event, from the perspective of the UHSL. METHODS: The narrative has been developed from the Executive Committee minutes, newsletters and reports of events organized by the UHSL. SUMMARY: The UHSL evolved from the Council of Polytechnic Librarians (COPOL) Health Sciences Group and the Standing Conference of National and University Librarians (SCONUL) Health Sciences Group. It sought to represent the views of health librarians working in the university sector. It also provided, through newsletters and study days, information, networking opportunities and professional development. UHSL collaborated with other relevant organizations to further its aims. CONCLUSION: The structure of professional support groups within health librarianship reflects the evolving nature of the health service, higher education and the social changes driven by technological developments.
Assuntos
Comportamento Cooperativo , Educação de Pós-Graduação , Bibliotecas Médicas , Biblioteconomia/educação , Papel Profissional , Apoio Social , HumanosRESUMO
AIM: To present an overview of the concepts of marketing and to examine ways in which they can be applied to health libraries. METHODS: A review was carried out of literature relating to health libraries using LISA, CINAHL, BNI and Google. RESULTS: Marketing is seen as a strategic management activity aimed at developing customer relationships. Concepts such as the 'four Ps' (product, price, place and promotion), marketing plans, the marketing mix, segmentation, promotion and evaluation are identified and discussed in relation to health libraries. CONCLUSION: In increasingly complex health service and information environments, the marketing and promotion of library services is becoming more important if those services are to justify the resources given to them. Marketing techniques are equally applicable to physical and digital library services.
