Why Infant Formula Samples Pose a Risk to Health Care Providers, Hospitals, and Patients.

Distribution of infant formula samples to new mothers prior to hospital discharge has been an engrained practice on maternity units since the early 20(th) century. Although appearing to be innocuous, this practice is fraught with potential unwanted side effects of which patients and providers are unaware. Receipt of formula samples by breastfeeding mothers is a marketing tactic that adversely affects breastfeeding duration and exclusivity and places the nurse at risk for responsibility for adverse outcomes.

Breastfeeding laws and breastfeeding practices by race and ethnicity.

OBJECTIVES: We sought to examine breastfeeding practices by race and ethnicity in areas with and without eight specific breastfeeding laws. METHODS: The 2003 through 2010 National Health and Nutrition Examination Survey provides national breastfeeding practice information. We assessed eight breastfeeding laws before and after legislation was enacted and linked to population-based estimates of breastfeeding initiation and duration for children between birth and age one. FINDINGS: Relative to Whites, Mexican-American infants were 30% more likely to breastfeed for at least 6 months in areas with laws protecting break-time from work to pump, and 20% more likely to breastfeed for at least 6 months in areas with pumping law enforcement provisions. Unexpectedly, five laws with the intention of supporting breastfeeding duration were significantly less helpful for African-American women relative to White women. African-American women were nearly half as likely to breastfeed for at least 6 months, relative to Whites in areas with provisions to provide break-time from work (adjusted odds ratio [AOR], 0.6; 95% confidence interval [CI], 0.5-0.8), private areas to pump at work (AOR, 0.6; 95% CI, 0.4-0.8), exemption from jury duty (AOR, 0.6; 95% CI, 0.4-0.9), awareness education campaigns (AOR, 0.5; 95% CI, 0.3-0.8), and pumping law enforcement provisions (AOR, 0.6; 95% CI, 0.5-0.8). CONCLUSIONS: Breastfeeding laws influence African Americans and Mexican Americans differently than Whites. Examination of specific laws in conjunction with the interaction of known specific barriers for African-American mothers could help to achieve the Healthy People 2020 goals for breastfeeding.

Understanding women's interpretations of infant formula advertising.

BACKGROUND: Exclusive breastfeeding for 6 months and continued breastfeeding for at least 1 year is recommended by all major health organizations. Whereas 74.6 percent of mothers initiate breastfeeding at birth, exclusivity and duration remain significantly lower than national goals. Empirical evidence suggests that exposure to infant formula marketing contributes to supplementation and premature cessation. The objective of this study was to explore how women interpret infant formula advertising to aid in an understanding of this association. METHODS: Four focus groups were structured to include women with similar childbearing experience divided according to reproductive status: preconceptional, pregnant, exclusive breastfeeders, and formula feeders. Facilitators used a prepared protocol to guide discussion of infant formula advertisements. Authors conducted a thematic content analysis with special attention to women's statements about what they believed the advertisements said about how the products related to human milk (superior, inferior, similar) and how they reported reacting to these interpretations. RESULTS: Participants reported that the advertisements conveyed an expectation of failure with breastfeeding, and that formula is a solution to fussiness, spitting up, and other normal infant behaviors. Participants reported that the advertisements were confusing in terms of how formula-feeding is superior, inferior or the same as breastfeeding. This confusion was exacerbated by an awareness of distribution by health care practitioners and institutions, suggesting provider endorsement of infant formula. CONCLUSIONS: Formula marketing appears to decrease mothers' confidence in their ability to breastfeed, especially when provided by health care practitioners and institutions. Therefore, to be supportive of breastfeeding, perinatal educators and practitioners could be more effective if they did not offer infant formula advertising to mothers.

The Massachusetts baby-friendly collaborative: lessons learned from an innovation to foster implementation of best practices.

Collaborative efforts among hospitals can facilitate the exchange of ideas, provide a forum for discussing the development of new policies or practices or changes to existing policies and practices, and increase the implementation of best practices. In November 2008, the Massachusetts Breastfeeding Coalition formed a collaborative of maternity facilities wishing to pursue Baby-Friendly designation. Members provided insights from experiences and shared models and examples from outside. We describe highlights from the first 15 months of the Collaborative and present 4 recommendations for overcoming barriers: (1) manage expectations of patients, family/friends, and staff; (2) restrict access to materials that can undermine breastfeeding; (3) adopt the appropriate perspectives to creatively implement change; and (4) bundle, reframe, and harness larger forces. The strategies can be applied across diverse hospital settings.

Closing the quality gap: promoting evidence-based breastfeeding care in the hospital.

Evidence shows that hospital-based practices affect breastfeeding duration and exclusivity throughout the first year of life. However, a 2007 CDC survey of US maternity facilities documented poor adherence with evidence-based practice. Of a possible score of 100 points, the average hospital scored only 63 with great regional disparities. Inappropriate provision and promotion of infant formula were common, despite evidence that such practices reduce breastfeeding success. Twenty-four percent of facilities reported regularly giving non-breast milk supplements to more than half of all healthy, full-term infants. Metrics available for measuring quality of breastfeeding care, range from comprehensive Baby-Friendly Hospital Certification to compliance with individual steps such as the rate of in-hospital exclusive breastfeeding. Other approaches to improving quality of breastfeeding care include (1) education of hospital decision-makers (eg, through publications, seminars, professional organization statements, benchmark reports to hospitals, and national grassroots campaigns), (2) recognition of excellence, such as through Baby-Friendly hospital designation, (3) oversight by accrediting organizations such as the Joint Commission or state hospital authorities, (4) public reporting of indicators of the quality of breastfeeding care, (5) pay-for-performance incentives, in which Medicaid or other third-party payers provide additional financial compensation to individual hospitals that meet certain quality standards, and (6) regional collaboratives, in which staff from different hospitals work together to learn from each other and meet quality improvement goals at their home institutions. Such efforts, as well as strong central leadership, could affect both initiation and duration of breastfeeding, with substantial, lasting benefits for maternal and child health.

Breastfeeding the late preterm infant.

Late preterm infants comprise the fastest growing segment of babies born prematurely. They arrive with disadvantages relative to feeding skills, stamina, and risk for conditions such as hypoglycemia, hyperbilirubinemia, and slow weight gain. Breastfeeding these babies can be difficult and frustrating. Individualized feeding plans include special considerations to compensate for immature feeding skills and inadequate breast stimulation. Breastfeeding management guidelines are described that operate within the late preterm infant's special vulnerabilities.

Conquering common breast-feeding problems.

Meeting mothers' personal breast-feeding goals depends on a number of factors, including the timely resolution of any problems she encounters. Nurses are often the first providers who interact with the mother during the perinatal period and are positioned to guide mothers through the prevention and solving of breast-feeding problems. Although many problems may be "common," failure to remedy conditions that cause pain, frustration, and anxiety can lead to premature weaning and avoidance of breast-feeding subsequent children. This article describes strategies and interventions to alleviate common problems that breast-feeding mothers frequently encounter.

Nurses' experiences of practicing the HeartTouch technique for one month.

UNLABELLED: Stress plays a significant role in almost every aspect of health. Appraisal (thoughts and feelings) of a situation determines the level of stress experienced. PURPOSE: To describe the nurses' experiences of practicing the HeartTouch (HRTT) technique, an internal tool designed to help nurses change their thoughts and feelings, especially in stressful situations. METHOD: After an education session discussing the effects of thoughts and feelings on stress and health, nurses learn HRTT. After practicing HRTT for 1 month during their daily life, 48 nurses answer 7 open-ended questions about their experience. Content analysis is used to analyze the data. FINDINGS: Nurses notice physical, mental, and emotional benefits for themselves, patients, colleagues, and family members. Nurses feel less stressed and experience an increased sense of control and ability to notice and change their thoughts and feelings. Nurses also discuss meaningful connections with self, others, and a Higher Power and greater work satisfaction.

International breastfeeding initiatives and their relevance to the current state of breastfeeding in the United States.

Exclusive breastfeeding is becoming an endangered practice. Breastfeeding has fallen from the foundation of public health to something that is nice but not necessary in the minds of many consumers and health care professionals. Numerous international initiatives have been created to improve the initiation, duration, and exclusivity of breastfeeding throughout the world. These include the International Code of Marketing Breast-milk Substitutes, the Innocenti Declaration, and the Baby-Friendly Hospital Initiative. In the United States, the National Alliance for Breastfeeding Advocacy (NABA), the US Breastfeeding Committee (USBC), and Baby-Friendly USA have played important roles in improving breastfeeding. We begin with a brief history of these initiatives and organizations and move on to discuss some of the progress and programs that can help return breastfeeding to its rightful place as the initial and most basic act of health protection.

Breast-feeding: good starts, good outcomes.

Meeting national breast-feeding objectives and mothers' personal breast-feeding goals depends on a number of factors, including the provision of current, consistent, and timely help with breast-feeding. Nurses are in a prime position to guide mothers during their hospital stay and provide community follow-up postdischarge. Mothers and infants need to acquire a set of breast-feeding skills prior to hospital discharge so that a mother goes home confident that she can adequately nourish her infant, initiate and maintain an abundant milk supply, avoid problems, and address them if they occur. This article describes strategies for optimizing breast-feeding during the first 48 hours and delineates what mothers need to know before they leave the hospital.