RESUMO
Physicians and hospitals are rapidly organizing integrated systems to compete more successfully in the new health care business arena. The preferred parent structure has been the management services organization (MSO). Notable factors have produced significant progress or pitfalls. Success is driven by the thoughtfulness of planning, the depth of management, and the quality of care.
Assuntos
Prestação Integrada de Cuidados de Saúde/organização & administração , Convênios Hospital-Médico/organização & administração , Tomada de Decisões , Setor de Assistência à Saúde/tendências , Humanos , Técnicas de Planejamento , Estados UnidosRESUMO
The face of health care is changing daily because of pressures brought about by dissatisfied consumers, physicians, and employers. We believe that physicians need to take back from insurers the administration of the medical profession. Physicians must assume the financial risks necessary to create a medical system that will benefit themselves, their patients, and their patient's employers. This article presents the basic business concepts needed to establish Provider Service Organizations (PSOs) as well as the benefits and pitfalls of the various types of associations into which a PSO can enter. Clearly, the future belongs to those physicians who have the foresight to invest their talents and their finances in the business aspects of managed care.
Assuntos
Organizações Patrocinadas pelo Prestador/organização & administração , Financiamento de Capital , Serviços Contratados , Humanos , Relações Interinstitucionais , Organizações Patrocinadas pelo Prestador/economia , Participação no Risco FinanceiroRESUMO
In the new health care marketplace dominated by managed care, patients expect more from their physicians and other providers. Because cost is not an issue for the managed care patient, physicians must find a way to distinguish their practices from others in the managed care plan directory. This article provides low-cost strategies that physicians may use to do so. These include: focusing on the customer; ensuring friendly, attentive, and trained staff using patient-friendly office policies; making the patient priority number one; listening to and communicating with patients; being a patient advocate; giving patients choices to increase their control over their care; respecting the time demands on the patient and his or her family, and others.
