RESUMO
<p><b>OBJECTIVE</b>Study the current quality management situation of enterprises marketing corneal contact lens via systemic investigations and explore effective administration countermeasures in the future.</p><p><b>METHODS</b>The quality management indicators of sixty-two corneal contact lens marketing enterprises in Xuhui district of Shanghai were systematically investigated and enterprises of different operation models was compared and analyzed.</p><p><b>RESULTS</b>Wholesale enterprises and retail chain enterprises are apparently better than independent enterprises almost in all facets.</p><p><b>CONCLUSION</b>Facilitate market accession of corneal contact lens marketing enterprises, encourage the business model of retail chain, enhance supervision of corneal contact lens marketing enterprises, especially independent franchisors.</p>
